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Zee Media to launch ‘I Am IN’
MUMBAI: Good governance begins with active citizens seeking accountability from their chosen representatives at every level – from the Parliament to the legislative assembly, from the local corporation to the graam panchayat.
People who feel passionately about local issues and want to do something about it, then ‘I Am IN’ is a destination for you. ‘I Am IN – dna of India’ is a technology enabled initiative, that promises to enlighten, engage and empower citizens of India in getting involved in the cause for better governance. It gives power to the people to be vocal about local issues, to report news, connect with governance representatives and like-minded fellow citizens and more.
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‘I Am IN’, is India‘s first multilingual, hyper-local, pan-India digital platform that encompasses – (over the next few months) – over 500 local circles and neighbourhoods across the country, enabling people to subscribe to and engage with, others in their locality.
The digital platform aims at strengthening the DNA of India to influence better governance. People can join as either a volunteer for their locality / neighbourhood and be the face of the community, or be an active citizen by signing up, staying informed and helping the community find solutions to problems.
The hunt to find volunteers for around 200 localities / neighborhoods that the platform is launching with, has already begun. Those interested need to give a citizen DNA test, prove why they deserve to be a volunteer and demonstrate the passion to be one.
Zee Media chairman Subhash Chandra exults: “I believe in India, and I have faith in the ability of my fellow citizens to make India a better country. We keep complaining about India, we keep saying we don’t know what to do and how to do it. We try to look at the big picture, not realising that it is made up of smaller problems. Solve the smaller problems and the big problem will be solved.”
He further goes on to say that the change in India has to be ground up, and what we aim to do is to empower and enable Indians to do just that. He adds: “Gandhiji said “be the change you want to see in society”, today with the launch of ‘I Am In – dna of India’ we hope that can be achieved, enabled by technology and powered by the desire of 1.2 billion plus Indians who want a better tomorrow.”
Zee Media group CEO Bhaskar Das says: “Today, in India, we see a lot of energy. A desire to do ‘something’ more for the country’. If that energy is not tapped, that desire to do ‘something’ not see outcome – then it is easy to become despondent and negative. It is this spiral into negativity that needs to be avoided and it can be done by harnessing the power of good intention.”
“‘I am IN – DNA of India’ is an initiative that taps into the desire of Indians across the length and breadth of the country who want to live in a better, cleaner, safer locality/neighbourhood. The power of hundreds of hyper local networks, each made of thousands of people, all of who act in a focused manner to improve their locality can surely bring the much needed qualitative change in our country,” he rounds off.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
