MAM
Three Pakistani channels to be distributed on AsiaSat 3S
MUMBAI: Asia’s leading satellite operator, Asia Satellite Telecommunications (AsiaSat) announced that LEO Television Network of Pakistan has commenced distributing three television channels on AsiaSat 3S. The services include multilingual Pakistani filmy channel Filmazia; Urdu language, south Asian movie channel film World and Pashto and Urdu-language infotainment channel Aruj TV.
Filmazia, started in 2005, has a large collection of Pakistani films in all regional languages including national Urdu, movie soundtracks and celebrity interviews. film World is a pay movies channel dedicated to providing an array of south Asian cinema to local viewers in Pakistan. Aruj TV, an infotainment channel designed especially for Pashtun people, offers a wide variety of premium content, from news, drama, movies, and talk shows to social and cultural programmes.
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We are excited to make this major move to expand our reach and access new audience. AsiaSat 3S offers the most attractive premium video neighborhood in Asia and is widely regarded as Asia’s most popular broadcast platform for the South Asian community. Partnering with AsiaSat has put us in a strategically advantageous position to grow our penetration and expand our services across the region,” said LEO Television Network CEO Muhammad Abid.
We are very pleased that LEO Television Network selected AsiaSat for further expansion of its viewership in the Asia Pacific. We see an increasing interest from premium broadcasters in Asia to capture a wider audience by moving to a satellite that offers instant access to the widest range of pay TV networks for their local and overseas target markets,” said AsiaSat president and CEO William Wade.
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
