MAM
Van Heusen collaborates with Deepika Padukone
MUMBAI: Van Heusen, a premium lifestyle brand, has collaborated with actress Deepika Padukone to co-create Van Heusen Woman’s limited edition collection.
On the collaboration, Van Heusen brand head Vinay Bhopatkar said, “We are absolutely delighted to co-create a line with Deepika Padukone exclusively for Van Heusen. These dresses are an ultimate combination of style, class, modernity and substance. For the woman who is always on the move and wants to look good, our limited edition with its non fussy glamour is the perfect match – in one of our Limited Edition dresses, one could belong anywhere in the world. Women fashion followers have been quite influenced by Deepika’s overall charisma and this creation sparkles with her elegant style. We have shot the campaign with her at the most historical places in Milan like Piazza Del Duono, Di Viole Di Liquirozia, The Hallway – Galleria Vittorio, Mercato De Piazza and Park Bench – La Scala amongst others. Overall it’s a stunning collection that has been put together by Deepika and Van Heusen!”
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Pegged around old Hollywood glamour, classic meets contemporary is the over arching look of the collection. The exclusive line has already hit Van Heusen exclusive stores across the country.
Talking on her turning designer Deepika said “We’ll I’m hardly a designer, I think I am someone who has ideas but I’m not very good at executing. But I’m very open to seeing new things and sharing my ideas and then of course I need people to help me put it all together.”
Brands
Mother’s Recipe launches Summerwala Sharbat range
Five nostalgic flavours priced at Rs 215 aim to tap summer refreshment demand.
MUMBAI: Call it a sip of summer nostalgia, Mother’s Recipe is bottling childhood memories and pouring them back into the present. The homegrown ethnic food brand has introduced its Summerwala Sharbat range, a five-flavour line-up designed to recreate the familiar tastes and rituals of Indian summers, while catering to modern consumption habits. The range features Mango Panna, Rose Syrup, Jeera Masala Syrup, Khus Syrup and Lemon Ginger Squash, each rooted in flavours that have long defined seasonal refreshment across Indian households. From the tang of raw mango to the cooling comfort of khus, the portfolio leans heavily into recall, not reinvention.
At a time when brands are increasingly leaning on nostalgia as a strategic lever, Mother’s Recipe is positioning Summerwala Sharbat as both a functional beverage and an emotional cue. The idea is simple: revive the small, everyday rituals post-play drinks, family gatherings, the clink of ice in a glass that once defined summer afternoons.
The products are packaged in 750 ml PET bottles and priced at Rs 215, targeting both routine household consumption and social occasions. Distribution spans leading e-commerce platforms as well as select offline retail outlets.
Mother’s Recipe executive director Sanjana Desai said the intent was to bring back flavours tied to “taste, routine and home”, while making them relevant for today’s consumers.
The move reflects a broader shift in the beverages market, where heritage-led storytelling and familiarity are increasingly being used to stand out in a crowded, innovation-heavy category.
With Summerwala Sharbat, Mother’s Recipe isn’t just selling a drink, it’s selling a season, one glass at a time.
