News Broadcasting
Buyers treated to Koffee with Karan
CANNES: Barely has Mipcom 2013 taken off and Star India seems to have sprung a huge surprise on buyers gathered at Cannes.
It’s Koffee with Karan, being served hot and fresh at the world’s largest content fest before it returns to screens back home.
That’s not all. The network is equipped with a host of other series and thousands of films from its library, and is particularly betting big on the epic saga – Mahabharat – which is already on air on Star Plus since 16 September.
Star India’s ammo includes the thriller series Savdhan India and Humne Li Hai…Shapath from sister channel Life OK’s portfolio as well as Arjun which is currently being telecast on the network.
Star India vice president Ashutosh Mordekar exults: “While we are looking at selling the Mahabharat format to countries which look at it as mythology, there is also a huge chunk of countries which think of it as a costume drama coming from India and are interested.”
So Star India also plans to position Mahabharat, a la Korean costume dramas that are very popular with global audiences.
“We are looking at tapping central and eastern Europe, Russia and the CIS region. We are hoping for a good Mipcom this year,” says Mordekar.
Having succeeded in selling Life OK’s Devo Ke Dev… Mahadev to Mauritius and Eastern Europe, the network is looking at expanding the market base of the hit series.
Nach Baliye, India’s Dancing Super Star and Channel V’s teenage crime series Gumrah are among the other show formats the network is looking to license this year. Star India will also hunt for new formats for Life OK as well as its new channel Star World Premier HD.
About the propensity for Video on Demand (VoD), Mordekar says: “In India too, there is a huge shift from linear TV to non-linear and to VOD and we are also looking at creating content to occupy that space. We are coming up with branches to fulfill the VOD need of our viewers.”
So while it’s early days at Mipcom, indiantelevision.com will keep a watch out for deals cracked in markets the channel plans to tap.
News Broadcasting
Times Network to air JVC Exit Poll across 5 regions on April 29
Four-hour broadcast spans states and Puducherry with data-led analysis
MUMBAI: Times Network is set to roll out what it calls one of its most expansive election programming efforts yet, culminating in the JVC Exit Poll on 29 April, with a multi-hour broadcast spanning key poll-bound regions.
The exit poll will air across Times Now and Times Now Navbharat, beginning at 5pm and 4pm respectively. Co-powered by Vedanta and Jindal Stainless, the programming aims to combine on-ground reportage with data-driven projections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry.
The network has deployed over 50 journalists across these regions, gathering voter sentiment and local insights in the run-up to polling. The effort builds on its ongoing election formats such as Election Yatra and Election Premier League, which have tracked campaign narratives and community-level issues.
In parallel, Times Now Navbharat has focused on constituency-level reporting in West Bengal through its Jan Gan ka Mann series, capturing voter opinions across diverse segments.
The coverage has also featured interviews with prominent political leaders. Kerala chief minister Pinarayi Vijayan and Congress leaders Ramesh Chennithala and V D Satheesan have appeared on the network’s election specials. From Tamil Nadu, voices including deputy chief minister Udhayanidhi Stalin, DMK MP Dayanidhi Maran, BJP leader K Annamalai and NTK’s Seeman have also featured in discussions.
On the day of the exit poll, the network’s primetime anchors, including Navika Kumar, Zakka Jacob and Sumit Awasthi, will lead the coverage. They will be joined by a panel of political analysts, psephologists and senior journalists offering real-time insights and interpretation of trends.
The programming will integrate grassroots reportage with analytics from the JVC Exit Poll, aiming to give viewers an early sense of electoral outcomes ahead of the official results on 4 May.
With its combined English and Hindi broadcast reach, Times Network is positioning this effort as a comprehensive look at voter sentiment, blending field reporting, data and debate to decode what could lie ahead when the final mandate is revealed.
