News Broadcasting
NewsX partners with Aidem Ventures to recalibrate pricing with improved performance
India’s leading HD-ready English News Channel, NewsX has awarded its advertising sales duties to Aidem Ventures.
Part of ITV Network, NewsX is now India’s No. 1 English News Channel on the basis of 21 week combined GVTs. Even in terms of stickiness the channel has been witnessing more Time Spent Per Viewer than any other English News Channel in India. [Source: TAM | All India (1 Mn+) (incl. 6 Metros) | CS M 25-44 AB | Wk 19 -Wk 39’13, combined GVTs and average TSPV]. To monetize its current position, it has partnered with India’s leading independent advertising sales company – Aidem Ventures.
The channel’s leadership is well established over the last 21 weeks as per the TAM ratings. With its clean presentation and unbiased content, NewsX targets the younger, aspirational audiences who appreciate and demand well-researched, thought-provoking news. With its focus on ‘News. Not Noise’, NewsX differentiates itself from its competitors in staying away from hysteria and sensationalism.
Post digitization in 38 cities, NewsX has augmented its viewership by 260%. This performance has been consistently growing since the markets have gone digital. Research showcased a void in the offering in super prime bands for pure news dissemination resulting in high performance amongst the large part of younger audiences in addition to the other age groups. NewsX stands by its tagline and with its unassuming presentation style has managed to come across as a breath of fresh air. NewsX didn’t want to tread up any existing pathways in terms of style and news delivery and wanted a completely independent identity. This strategy has paid off said Vikas Khanchandani, Director, Aidem Ventures while discussing the new business win.
“This association reflects our vision to pursue NewsX’s successful positioning as a strong, robust media platform among Indian advertisers & agencies. NewsX’s high-quality content, well-established reputation, latest video technology and rising TAM numbers will have a synergistic effect on the channel’s revenue generation. NewsX has been focusing on interactive shows and intend to introduce other new exciting formats in the near future. Aidem has been managing Ad Sales some of the biggest News brands from India and abroad. We are very optimistic about their sales infrastructure and their professional management team working in favor of our plan for NewsX” added RK Arora, CEO, ITV Network.
News Broadcasting
Kamlesh Singh receives Haldi Ghati Award from MMCF
India Today Group editor honoured for three decades of journalism at Udaipur ceremony.
MUMBAI- Kamlesh Singh just turned a lifetime of sharp words into a shiny shield because when journalism wakes up a society, even the Maharana of Mewar wants to pin a medal on it.
The Maharana of Mewar Charitable Foundation (MMCF) conferred its prestigious Haldi Ghati Award on Kamlesh Singh, a senior editor at the India Today Group, during a ceremony in Udaipur on 15 March 2026. The national award, instituted in 1981-82, recognises “work of permanent value that initiates an awakening in society through the medium of journalism.”
Singh, who leads several editorial initiatives including Aaj Tak Radio, the Teen Taal community and The Lallantop, was presented the honour by Lakshyaraj Singh Mewar, Managing Trustee of MMCF. The citation highlighted his three decades of contributions to Indian media, innovations in digital journalism, mentoring young reporters, and his popular podcast persona “Tau” on Teen Taal, which fosters thoughtful public discourse.
The Haldi Ghati Award, named after the historic Battle of Haldighati symbolising valour and resilience, is one of four national awards given annually by MMCF. Past recipients include Tavleen Singh, Piyush Pandey and Raj Chengappa.
Other honourees this year included Padma Vibhushan Pt Hari Prasad Chaurasia, Vedamurti Devvrat Rekhe, Treeman of India Marimuthu Yoganathan, Vir Chakra Capt Rizwan Malik, and US-based researcher Molly Emma Aitken, who received the Colonel James Tod Award for contributions to understanding Mewar’s spirit and values.
In an era where headlines often shout louder than substance, the MMCF quietly reminded everyone that real journalism isn’t about noise, it’s about the quiet, persistent work that stirs society awake, one thoughtful story at a time.
