GECs
Sab TV launches its first ever game show
MUMBAI: With an aim to provide families with a joyful experience that they can take back home and cherish for life, Sab TV is launching its first ever game show – Sab Khelo Sab Jeeto!
Sab’s executive vice president and business head Anooj Kapoor spoke of the launch, “Sab TV believes that a complete family entertainment experience can only be relished together. Our brand promise ‘Asli Mazaa Sab Ke Saath Aata Hai’, emphasises on the essence of togetherness through our new show ‘Sab Khelo Sab Jeeto’. The show is progressive in its content and interactive in its format. We hope that ‘Sab Khelo Sab Jeeto’ entertains audiences across India.”
The show’s format encourages participation from families across the country urging them to engage in fun-filled games and spend family time together. Each episode we will declare 1 Champion family who has either won or qualified maximum number of times. The six champion families will compete to win the coveted title of the ‘Maha champion family’ and will be entitled to win a bumper prize.
Having anchored game shows before, Cyrus Sahukar who is known for his comic skills has been roped in to host the show. On this he said, “I am really excited to try my hand at hosting a show that has a much different outlook towards entertainment. There have been many game shows out of which some have been physically stimulating, some based on quick thinking and some for purely entertainment purposes. However ‘Sab Khelo SAB Jeeto’ is what you get when you put all the three aspects together to form a unique concept. I’m very certain that the viewers will enjoy the show thoroughly.”
Produced by Neela Telefilms and directed by TV Vinod, the game show promises complete entertainment for both, viewers as well as families participating every weekend, starting 12 October at 8:00 pm.
GECs
Pocket FM partners with Indian Open Pickleball 2026
Audio platform joins forces with major tournament to engage young fans.
MUMBAI: Pocket FM just served up a perfect partnership because when audio storytelling meets pickleball’s fast-paced rallies, even the sidelines start listening. Pocket FM, the world’s largest audio series platform, has announced a strategic partnership with Indian Open 2026, one of India’s biggest pickleball tournaments organised by Global Sports in Hyderabad in association with Pickl’Out and Crosscourts Sports Club.
The collaboration brings Pocket FM’s immersive storytelling to one of the fastest-growing emerging sports in India. Pickleball, known for its accessibility, energy and strong community appeal, is rapidly attracting younger, digitally savvy audiences making it an ideal platform for Pocket FM to deepen its cultural relevance.
Under the partnership, Pocket FM will enjoy extensive on-ground and digital visibility throughout the tournament, which begins on 1 April 2026. This includes centre court branding, venue-wide presence, presenting rights for select matches, player lounge branding, team jersey integration, and strong integration across live streaming and social media.
Pocket FM, SVP and global head for brand marketing and partnerships Vineet Singh said, “Pickleball is building a strong connection with young and engaged audiences in India. This partnership allows us to connect with people in a meaningful way through strong on-ground presence and digital visibility.”
Global Sports and Indian Open 2026, founder Hemal Jain added, “Partnering with Pocket FM adds an exciting new dimension to the experience. As a brand that has built deep resonance with young audiences, Pocket FM is a strong fit for the energy and ambition of this tournament.”
The move reflects Pocket FM’s continued strategy of aligning with emerging passion points and building deeper engagement with communities driven by competition and shared experiences.
In a country where sports and stories often collide, Pocket FM isn’t just sponsoring a tournament, it’s turning every rally into a narrative, proving that the best audio moments sometimes happen when the paddle meets the ball.
