MAM
Archies kickstart brand campaign on the 45-year celebration
Mumbai: Archies, the iconic brand synonymous with heart-warming greetings and expressions of love, is celebrating 45 years of fostering joyous connections with a milestone announcement. This cherished legacy marks a new chapter in the brand’s journey, as Archies introduces its latest campaign #ArchiesHaiToCelebrationHai and unveils an all-new merchandise collection catered for kids.
In conjunction with this celebratory occasion, Archies has also released an evocative digital Ad campaign video, titled #ArchiesHaiToCelebrationHai, encapsulating the essence of shared love and moments. The video, capturing the spirit of friendship, love, and companionship, is a testament to the brand’s ability to evoke nostalgia and heartfelt connections among people of all ages.
Archies executive director Varun Moolchandani expressed his delight, stating, “With the launch of #ArchiesHaiToCelebrationHai, Archies continues to embody its commitment to spreading love and joy in every moment of people’s lives. The campaign echoes our dedication to understanding the pulse of every heart and providing a platform for expression and celebration.”
The campaign emphasizes Archies’ role as the “wing man” for many generations, always standing by to create and celebrate memorable moments. Moolchandani added, “From birthdays to weddings, from friendship to love, Archies has been there, marking every occasion with joy and warmth.”
To complement the campaign, Archies has also introduced a special merchandise collection designed for kids. This collection will not only delight young hearts but also provide a medium for them to express their emotions and foster connections with their friends and loved ones.
The launch of #ArchiesHaiToCelebrationHai and the kid’s merchandise collection mark a significant milestone in Archies’ journey, reaffirming its commitment to celebrating life’s every moment with love and warmth.
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
