GECs
OgilvyOne wins 5 metals at DMA Echo
Mumbai: OgilvyOne Mumbai helped India achieve its best ever year at the DMA Echo awards which were held in Chicago on 15 October.
Of the total haul of nine metals, OgilvyOne bagged five at the DMA Echo awards which is ranked among the oldest and most revered effectiveness awards on the calendar.
Elevated Ogilvy South Asia executive chairman & creative director Piyush Pandey said excitedly, “I am delighted with yet another stellar performance by OgilvyOne at the worldwide Echo awards. This reinforces our digital leadership, not just in India but at an international level.”
Adding on to it, OgilvyOne Worldwide president & country head Vikram Menon commented on agency’s performance, “Never before has an Indian agency won five ECHO Awards in a single year. This is a huge triumph for OgilvyOne India and a significant win for Ogilvy & Mather Asia Pacific. This clearly endorses OgilvyOne’s leadership position and stature in this industry.”
The digital agency had earlier dominated the DMA Echo India awards by bagging several awards including Agency of the Year and the Grand Prix.
Speaking on the occasion, OgilvyOne, Mumbai senior creative director Burzin Mehta said, “These awards mean a lot because they are awarded by an international jury comprising clients, planners and creative people. If anyone needed proof that great work works great, I suppose this is it. This award belongs to lots of people, so congratulations to everyone!”
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
