Ad Campaigns
Lowe Lintas creates campaign for Fastrack
MUMBAI: Keeping with the brand’s fun, bold and irreverent image, Fastrack has launched its latest campaign for its watch collection.
The TVC conceputalised by Lowe Lintas features finger break dancing choreographed by Lilach Chen. The youth brand wanted to draw attention to the product category using finger break dancing as a major player as its core thought has always been about the mating game and it wanted the TVC to have a twist on it.
Commenting on the campaign, Lowe Lintas’ national creative director Arun Iyer says, “We had to showcase a new collection of watches in a quick, snappy manner while being true to the brand essence. Hooking-up is no big deal and the commercial conveys exactly that. And that to us is very Fastrack.”
The campaign will be showcased on television and digital medium.
On the association, Fastrack marketing head Simeran Bhasin says, “We wanted to do something different to introduce our new line of watches. The finger break dancing in the ad is a unique way to showcase the watches and also plays on the irreverence of the brand.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
