MAM
TVS Jupiter a scooter for family
MUMBAI: TVS has launched a new campaign done by Dentsu Communications for its new scooter – Jupiter.
The campaign’s objective is to establish the message that Jupiter is a superior scooter mainly because it has a host of features.
According to TVS general manger Aniruddha Hadar, “Conventional wisdom is that communication should focus on communicating one idea. The challenge becomes daunting when that idea is ‘More.’ TVS Jupiter offers ‘More’ in every dimension: power, mileage, comfort, convenience, space, safety and style. The way team Dentsu was able to craft this into the ‘Zyada Ka Fayda’ campaign has been outstanding. The communication was differentiated, simple and engaging. The buzz around it is great. The response that the campaign is getting meets our expectations.”
Jupiter is loaded with best in class features like largest leg space, large under-seat storage, pass by switch, alloy wheels, telescopic suspension, LED tail light and a best in class mileage of 62kmpl.
The scooter is targeted at family men for whom responsibilities in life are never finite. They take up every responsibility with a sense of happiness that they can do something more for the people around them. Jupiter too, equipped with ‘More’ of everything, enjoys doing more just like the rider.
DCPL, Bengaluru vice president Samrat Chengapa said, “The film establishes all the features of the scooter in an interesting manner from the perspective of the family.”
Brands
Sony Pictures Networks India names Shruti Aneja as lead – agency partnerships & key network initiatives
Aneja takes charge to deepen agency ties and boost revenue across Spni channels
MUMBAI: Sony Pictures Networks India has appointed Shruti Aneja as lead – agency partnerships, signalling a fresh focus on closer collaboration with advertising agencies and a sharper push for revenue growth across its channel portfolio.
In her new role, Aneja will chart strategic engagement with agencies, unlock new revenue streams, and nurture long-term partnerships. Her mission includes driving sales performance, adding value for clients, and delivering inventive solutions for advertisers — cementing Spni’s position as a preferred media partner.
Aneja brings over 12 years of experience with Spni, having risen through the ranks from manager to associate vice president. She has led high-performing sales teams across key clusters including sony hindi gec, free-to-air channels, and english entertainment channels like pix, axn and bbc earth.
Her track record includes driving integrated ad sales for popular shows such as Celebrity MasterChef, Indian Idol and Superstar Singer, pioneering first-time brand integrations, and repositioning channels for maximum impact in both urban and rural markets.
Aneja’s approach combines content-first thinking with solution-led selling, focusing on empathy, insight and storytelling that resonates with audiences and brands alike. Colleagues praise her knack for building trust with agencies and clients while spotting innovative ways to convert ideas into revenue.
With this appointment, Spni aims to strengthen its agency relationships and continue delivering compelling advertising solutions that combine creativity with performance.
