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Anuj Gandhi’s Dor TV sells out in 12 hours, next sale announced
MUMBAI: The dawn of a new era in Indian entertainment has arrived, and it’s nothing short of extraordinary. In a dazzling display of innovation and consumer adoration, Dor TV, India’s first subscription-based television service, made a thunderous debut on Flipkart. Launched by Streambox Media on 1 December 2024, this trailblazing offering captured the hearts of millions, selling out its entire inventory in just 12 electrifying hours. Powered by Gandhi’s visionary leadership (read the exclusive interview with Anuj Gandhi), cutting-edge technology, and an irresistible blend of affordability and convenience, Dor TV’s launch wasn’t just a success—it was a celebration of India’s love for groundbreaking ideas.
This remarkable response highlights Indian consumers’ hunger for innovative, hassle-free entertainment solutions. With its promise of integrating 24+ OTT platforms, 300+ live channels, and 4K QLED TV technology into a single subscription, Dor has not only resonated with users but also topped the charts as one of Flipkart’s top three brands in the TV category.
Streambox Media, led by Anuj Gandhi, envisions a world where fragmented content and tedious subscription management are relics of the past. With Dor, viewers can enjoy a streamlined entertainment experience powered by AI-driven personalisation, all while enjoying top-notch visuals and audio quality on an ultra-modern 43-inch 4K QLED TV.
Expressing his excitement, Gandhi stated, “The overwhelming response we’ve received truly surpassed our expectations and yet it aligns perfectly with our vision for the country. Seeing India embrace Dor with such enthusiasm validates the belief we’ve held in crafting a consumer-first offering. It’s a clear testament that Indian households are ready for a smarter, more seamless way to enjoy their content. This incredible support only strengthens our commitment to making Dor accessible to everyone, and we’re working tirelessly to ensure no one misses out on this transformative digital journey.”
What’s Next for Dor?
With the success of its first sale, Streambox Media has announced the next sale date: 8 December 2024. Larger TV variants, including 55-inch and 65-inch models, are slated for an early 2025 release, expanding options for Indian households looking for a premium entertainment experience. As the connected TV market in India continues to grow, Streambox Media aims to lead the charge with Dor, empowering consumers with affordable, cutting-edge technology.
Dor’s success signifies India’s growing appetite for innovation that’s tailored to its unique needs. As Gandhi aptly put it, “With Dor, we are not just launching a product; we’re creating a revolution.”
Swift TV, India’s rapidly growing Free Ad-Supported Streaming Television (FAST) platform, has partnered with Hoichoi, the leading destination for Bengali and Hindi entertainment, to deliver premium regional content absolutely free.
With 800K+ downloads and 130+ live channels in 12+ languages, Swift TV offers an extensive catalog of movies, shows, and live entertainment. This collaboration brings Hoichoi’s acclaimed Bengali and Hindi originals, movies, and series directly to the Swift TV app, at no extra cost.
A major highlight is the exclusive Hoichoi Live Channels—a first-of-its-kind innovation in FAST streaming. The Bengali Hoichoi Live Channel is available internationally (except India), while the Hindi channel is accessible worldwide, including India. This positions Swift TV as the go-to destination for regional entertainment across India, the US, and Canada.
“We’re thrilled to bring Hoichoi’s exceptional content to our audiences,” said a Swift TV spokesperson. “Our bespoke Hoichoi Live Channels set new benchmarks for free, high-quality regional entertainment.”
For Hoichoi, the partnership opens doors to the FAST ecosystem, expanding its reach beyond SVOD audiences while staying true to its mission of celebrating Bengali narratives.
With top partners like Viacom18, Zee, Pitaara, Republic TV, and Bloomberg Originals, Swift TV continues to strengthen its premium content lineup.
Download the Swift TV app today Swift Tv and enjoy Hoichoi’s world-class Bengali and Hindi entertainment—free, accessible, and tailored for every mood, in your language, on your terms.
