International
PVRINOX Pictures delights horror fans with Blumhouse’s latest film “IMAGINARY”
Mumbai: Get ready to turn your childhood memories upside down as PVRINOX Pictures gears up for the Indian premiere of much-anticipated eerie flick from the world of Blumhouse’s latest sensation, ‘IMAGINARY.’ The line between imagination and reality blurs in this hair-raising tale directed and produced by Jeff Wadlow. Written by Wadlow, Greg Erb, and Jason Oremland, the film stars and ensemble cast including DeWanda Wise, Tom Payne, Taegen Burns, Pyper Braun, Veronica Falcón, and Betty Buckley. The film takes you on a terrifying journey into the supernatural keeping you hooked on your seats with every frame. Produced by Jason Blum through his renowned Blumhouse Productions banner in collaboration with Tower of Babble, this eagerly anticipated film, ‘IMAGINARY’ coming to a theatre near you this March.
In ‘IMAGINARY,’ Jessica (played by DeWanda Wise) returns to her childhood home with her family, only to discover that her past is hauntingly real. As her youngest stepdaughter, Alice, becomes inexplicably attached to an old stuffed bear named Chauncey, Jessica begins to discover a chilling truth. What starts as innocent play soon descends into a nightmare as Jessica realizes that Chauncey is no ordinary toy. With sinister games and disturbing revelations, the film takes audiences through the darkest corners of the human psyche, where childhood fantasies turn into adult nightmares.
PVR Pictures Ltd & PVR Ltd CEO Kamal Gianchandani expressed, “We are thrilled to bring the much-anticipated horror flick, ‘IMAGINARY,’ to our audiences in India. Blumhouse Productions has a well-deserved reputation for crafting some of the most gripping and unforgettable horror experiences, and ‘IMAGINARY’ is no exception. This film taps into the nostalgia of childhood innocence while delivering spine-chilling thrills that will leave viewers spellbound. As one of the world’s premier production houses, Blumhouse consistently raises the bar for the genre, and we are proud to collaborate with them and present this masterpiece to Indian audiences. We can’t wait for our audiences to experience the magic of ‘IMAGINARY’ on the big screen.”
International
Council of Europe to unveil new TV and streaming co-production convention
Series Mania Forum to host landmark signing to boost global TV collaboration
LILLE: The small screen is getting a big policy push. At this year’s Series Mania Forum in Lille, Alain Berset will take centre stage to chair the opening ceremony for a new international convention aimed at reshaping how television and streaming series are co-produced across borders.
Set for March 26 at the Théâtre Marie Curie in Lille Grand Palais, the signing marks the debut of the first legal framework dedicated specifically to the independent co-production of series. In an industry where stories travel faster than ever, the move aims to make collaboration smoother, fairer and more transparent.
Backed by the Council of Europe, the convention is designed to strengthen cultural ties, give independent producers a firmer footing, and bring greater clarity to deals in a rapidly evolving content landscape. With streaming platforms fuelling a surge in global storytelling, the timing feels deliberate.
Council of Europe secretary general Alain Berset, underscored the cultural heft of series today, noting how they carry voices and viewpoints across borders. He called on member states and countries beyond Europe to sign on, framing the initiative as a way to turn culture into a tool for cooperation and democratic exchange.
For Series Mania founder and general director Laurence Herszberg, hosting the signing is both symbolic and strategic. She described the convention as a step that could widen the range of stories reaching audiences, staying true to the forum’s long-standing mission of championing diverse storytelling.
The ceremony will unfold alongside the Lille Dialogues, a high-level summit that gathers policymakers and industry leaders to debate the future of Europe’s audiovisual sector. Berset is also set to deliver the opening address there, adding political weight to a week already rich in creative ambition.
In short, as screens multiply and borders blur, Europe is putting a framework in place to ensure that storytelling keeps pace, collaboratively and coherently.
