Ad Campaigns
Novamax Air Cooler launches new campaign
Mumbai: Novamax Air Coolers, one of the top air cooler brands launched its latest Ad Film ‘Newsroom’. With the Ad Film, the brand targets consumers vying for a pleasant summer experience.
Through clever storytelling and a touch of humour, the ad film uses a comic element to highlight the daily chaos of a newsroom while connecting the entire concept with an engaging jingle which features the brand’s original tagline “Ek Hei Naam Gunje Ga Jab Chalegi Hawa.”
“At Novamax, we believe in not only providing cutting-edge cooling solutions but also in creating experiences that resonate with our customers. The ‘Newsroom’ captures the uniqueness of our brand, showing how conflicts can transform into harmony with the refreshing breeze of Novamax Air Coolers. We are proud to present this unique advertising campaign that reflects our commitment to innovation and customer satisfaction,” said Novamax founder & CEO Harshit Aggarwal.
The credit for the entire Ad film goes to the Dinesh Gupta Productions In response to this, Dinesh Gupta, founder of the agency said, “We are thrilled to have got the opportunity to create the ‘Newsroom’ Ad film for Novamax. Our goal was to infuse creativity and humour into the ad film to make it funny and memorable for the audience. Novamax’s commitment to innovation aligns perfectly with our creative approach and we are excited to contribute to delivering a refreshing and enjoyable experience to consumers.”
Novamax Air Coolers is one of the country’s leading air-cooler and components brands and is known to sell top-quality products at an affordable price with the launch of its latest advertising campaign, the brand is set to promise an unforgettable summer experience for its viewers.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
