MAM
Mindscapes One Ideas signs a joint venture agreement with DEFI
MUMBAI: Mindscapes One Ideas has roped in DEFI group and have signed an exclusive agency JV agreement with equal share holding pattern and launching DEFI groups’ services in India as DEFI-Mindscapes.
The statement issued said, “We would like to change the OOH skyline of India and bring in the international standards spectacular OOH signs in India and encourage more of corporate brand building than just product campaign , we will also be adding glitz to the product campaign through OOH with international communication and visual technologies. We will launching our first project in Mumbai and then slowly move to the other cities of India.”
DEFI also pioneered in city architectural planning for OOH standardisation which helps the local municipal corporation to increase its advertising revenue without making the city look clutter and ugly and maintain the esthetic value.
The company will be working hand on hand with all existing OOH media owners of each city along with the city planners and city councils and try to bring the city skyline to the international standards.
“We also have the most advanced and the biggest corporate signage factory of our own under our sister concern DBS in Beijing and will initially produce all our signs over there and import it for installation but within an year we plan to open our 2nd state of the art factory in India which will mainly cater to our clients in India, Russia, Sri Lanka, Middle East, part of east Europe and African continent,” the statement continued.
AD Agencies
WPP and Ogilvy top the global charts as India joins the creative elite: Warc rankings
A record five-year streak for Ogilvy while India secures a top five global spot
MUMBAI: The global advertising world has a familiar king, but a new powerhouse is gatecrashing the palace. In the latest Warc Creative 100 rankings, the industry’s definitive audit of excellence, WPP has once again been crowned the top holding company. Not to be outdone, its crown jewel, Ogilvy, has secured the top network spot for a staggering fifth consecutive year.
It is a “five-peat” that proves Ogilvy’s creative engine is not just running but purring. While many networks rely on one or two superstar offices to carry the load, Ogilvy’s dominance is a team effort across the globe. Hot on their heels is sister agency VML, which took the silver medal for networks, ensuring a WPP clean sweep at the very top of the podium.
The biggest noise, however, is coming from the East. India has officially vaulted into the top five most creative nations on Earth. Once viewed primarily as a back-office for production, the country is now a front-row leader in imagination. Driven by the brilliance of agencies like Ogilvy Mumbai and Leo Burnett India, the nation is proving that its work does more than just look good on a trophy shelf. In a market where every rupee must work twice as hard, Indian campaigns are blending high-concept artistry with ruthless commercial effectiveness.
The individual accolades saw Heineken toast to success as the top brand, finally knocking Apple off its perch. Unilever remains the world’s most awarded advertiser, proving that big business can still have a big heart through its work for Dove and Vaseline.
The title of the world’s most creative campaign went to Publicis Conseil Paris for their AXA “Three Words” initiative. By subtly adding “and domestic violence” to insurance policies to provide immediate relocation cover, the agency proved that the best advertising doesn’t just sell a service, it provides one.
The 2026 rankings also signal a shift in the industry’s DNA. The era of boring business-to-business marketing is dead, with B2B campaigns cracking the top ten for the first time. Meanwhile, artificial intelligence has moved past the gimmick stage. The winners this year used tech not for the sake of a trend, but to drive genuine human emotion.
Whether it is Paris providing a safety net for the vulnerable or India redefining the global creative order, the message from this year’s Warc rankings is clear. The best work in the world is no longer just about catching the eye, it is about changing the world.
