MAM
Infectious adds HCL tablets to its client roster
MUMBAI: Advertising agency Infectious has been given the mandate of handling the creative communication of HCL’s ME tablet brand, for India as well as overseas.
The brand will be serviced by the Mumbai branch of the agency.
Commenting on this win, Infectious co-founder and director Ramanuj Shastry stated, “It’s a huge honour and responsibility to be given the creative duties of a legacy brand like HCL. We look forward to the task.”
Infectious co-founder and director Nisha Singhania, added that the team is thrilled to be working on the HCL Tabs business and look forward to creating exciting work for the brand.
On the association, HCL head marketing (mobility businesses) Gaurav Tikoo said, “Infectious has demonstrated very good understanding of our business and the consumer. We like its nimble, hands-on approach and look forward to the association.”
Infectious was launched on April 1, 2013, by former Saatchi & Saatchi hands Ramanuj Shastry and Nisha Singhania.
Brands
Info Edge reshuffles senior roles, Ambrish Singh to 99acres, Bhisham Dhingra to lead Shiksha strategy
Leadership changes at Shiksha and 99acres aim to drive sharper growth focus
MUMBAI: Info Edge (India) Limited has approved an internal reorganisation of its education and real estate verticals, setting the stage for leadership changes aimed at sharpening execution and accelerating growth. The move, cleared by the board on April 14 through a circular resolution, will come into effect from May 1, 2026.
The restructuring impacts the company’s Shiksha and 99acres businesses, two key pillars in its portfolio, and involves role changes for senior management personnel. As part of the reshuffle, Ambrish Kumar Singh, previously executive vice president and head of sales and customer delivery for Shiksha, has been redesignated as executive vice president and head of sales and sales enablement at 99acres. A long-time company leader since 2003, Singh is expected to focus on boosting business performance, strengthening client relationships and building high-performing teams in his new role.
Meanwhile, Bhisham Dhingra, who led sales and customer delivery at 99acres, will now take on an expanded mandate as head of sales, strategy and client delivery for Shiksha. With over two decades of experience across global and Indian organisations, Dhingra will spearhead growth strategy, corporate sales and client engagement for the domestic education vertical.
Both executives will continue as senior management personnel, albeit with revised responsibilities aligned to the company’s broader restructuring goals.
Info Edge said the changes are part of ongoing efforts to leverage leadership expertise across business lines and improve operational effectiveness. The company added that the reshuffle is designed to drive stronger outcomes by aligning talent with evolving business priorities.
As Info Edge continues to fine-tune its structure, the latest leadership moves suggest a clear intent to keep its core platforms nimble, competitive and ready for the next phase of growth.
