MAM
The Flying Sikh to endorse Emami’s chawyanprash
MUMBAI: He has been the perfect symbol of youthfulness and vigour — on the race track and even in his life. And thus Emami has roped in former sprinter Milkha Singh to endorse its health supplement Zandu Kesari Jivan.
This is the first endorsement deal that the “Flying Sikh” has signed almost after five decades of his last race for the country.
The new television commercial of Zandu Kesari Jivan featuring Milkha Singh is scheduled to air this month. The TVC, created by Scarecrow Communications and directed by Shivendra Singh Dungarpur, reflects the core brand proposition of youthfulness and elaborates on the benefits of Kesar.
Emami director Harsha V. Agarwal said, “We are honoured to have the great Milkha Singh as the brand ambassador for Zandu Kesari Jivan, one of our premium Zandu OTC products. Our brand Zandu Kesari Jivan which promotes good health, youthful vigour and energy found a perfect fit in Milkha Singh, who even at the age of 84 is a symbol of youthfulness and vigour.”
The health brand is positioned as a ‘saffron enriched revitaliser’ that promotes health, youthful vigour and energy through its unique composition of herbs coupled with benefits of Kesar. Chyawanprash is a growing health supplement category in India worth Rs 400 crore which is spurred by the increasing interest in Ayurveda and ancient sciences.
Speaking about his association, Milkha Singh said in a release, “Through my association with Zandu Kesari Jivan, I urge all people, young and old, to pay attention to their health and fitness. A healthy mind, body and spirit are the key to a youthful life.”
The product is also endorsed by Pandit Shri Birju Maharaj, who epitomises youthful vigour and energy. Emami’s past and present brand endorsers include people like Mahendra Singh Dhoni, Sachin Tendulkar, Virendra Sehwag, Sushil Kumar, Mary Kom, Saina Nehwal, Gautam Gambhir, Amitabh Bachchan, Shahrukh Khan, Madhuri Dixit, Kareena Kapoor Khan and Bipasha Basu.
Brands
YES Bank hands the keys to SBI veteran Vinay Tonse as it bets on a new era
Former SBI managing director appointed as YES Bank’s new MD and CEO
MUMBAI: YES Bank is done rebuilding. Now it wants to grow. The private sector lender has appointed Vinay Muralidhar Tonse as managing director and chief executive officer-designate, with RBI approval secured and a start date of April 6, 2026 confirmed. The three-year term signals the bank’s intent to shift gears from crisis recovery to full-throttle expansion.
Tonse, 60, is no stranger to scale. Most recently managing director at State Bank of India, he oversaw a retail book of roughly $800bn in deposits and advances, one of the largest in the country. Before that, he ran SBI Mutual Fund from August 2020 to December 2022, a stint that saw assets under management surge from Rs 4.32 lakh crore to Rs 7.32 lakh crore across market cycles. Add stints in Singapore and four years leading SBI’s overseas operations in Osaka, and the incoming chief arrives with a genuinely global CV.
His academic grounding is equally solid: a commerce degree from St Joseph’s College of Commerce, Bengaluru, and a master’s in commerce from Bangalore University.
The appointment follows an extensive search and evaluation process by the bank’s Nomination and Remuneration Committee. NRC chairperson Nandita Gurjar said the committee unanimously backed Tonse, citing his leadership track record, governance credentials and ability to drive the bank’s next phase of transformation.
Non-executive chairman Rama Subramaniam Gandhi was unequivocal. “I am certain that Vinay Tonse, with his vast experience as a senior banker, will propel YES Bank to its next phase of growth,” Gandhi said, adding that the bank remains focused on strengthening its retail and corporate banking franchises and expanding its branch network.
Rajeev Kannan, non-executive director and senior executive at Sumitomo Mitsui Banking Corporation, the bank’s largest shareholder, said Tonse’s experience across retail, corporate banking, global markets and asset management positioned him well to lead the lender. SMBC said it looks forward to working with Tonse and the board as YES Bank pursues its ambition of becoming a top-tier private sector lender anchored in strong governance and sustainable growth.
Tonse succeeds Prashant Kumar, who took the helm in March 2020 when YES Bank was in freefall following a severe financial crisis, and spent six years painstakingly stabilising the institution, rebuilding governance and restoring operational scale. Gandhi was generous: “The bank remains indebted to Prashant Kumar, who is responsible for much of what a strong financial powerhouse YES Bank is today.”
Tonse, for his part, struck a purposeful note. “Together with the board and my colleagues, I remain deeply committed to creating long-term value for all our stakeholders,” he said, pledging to build on Kumar’s foundation guided by his personal motto: Make A Difference.
Beyond the balance sheet, Tonse played cricket at college and club level and represented Karnataka in archery at the national championships — sports he credits with teaching him teamwork, situational leadership, discipline and focus. In quieter moments, he reaches for retro Kannada music, classic Hindi songs, and the crooning of Engelbert Humperdinck, Mukesh and Kishore Kumar.
YES Bank has its steady-handed rebuilder in Kumar to thank for survival. Now it has a scale-obsessed growth banker at the wheel. The next chapter starts April 6.
