GECs
Sanofi partners with PVR Nest for healthy children, happy children
MUMBAI: In the week following Children’s Day celebrations in India, Sanofi India has joined hands with PVR Nest (the social programme and registered foundation of PVR) for its ‘Healthy children, happy children’ initiative to launch the country’s largest student-led campaign on children’s health.
The programme titled CineArt ‘Healthy children, happy children’ will bring together leading Indian pediatricians, with NGOs and artists in the field of creative learning, to mentor 200,000 school children from 200 schools (an equal mix between Public/Privately held schools and NGO/ Community schools) in four cities—Mumbai, Delhi, Chennai, and Hyderabad, on critical aspects of children’s health.
By utilising non-authoritarian and creative techniques in schools using art and cinema, the programme endeavors to make children’s health education real, innovative and participatory. 600 health workshops using experiential learning methodologies like puppetry, theatre, storytelling and capacity building exercises, will be tapped to sensitise children on relevant health topics like hygiene, environment, play and exercise, disability and discrimination, vaccination, ergonomics, among others.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
