Ad Campaigns
The Health Factory launches new campaign with featuring Kunal Vijaykar
Mumbai: The Health Factory, a leading provider of wholesome and nutritious food products, is excited to announce the launch of its quirky latest campaign, #TuJaantaNaiMeraBreadwalaKaunHai, aimed at redefining the way consumers perceive healthy eating. With a humorous and engaging approach, this campaign emphasizes the delectable side of health, featuring renowned actor and food connoisseur Kunal Vijaykar.
At the core of #TuJaantaNaiMeraBreadwalaKaunHai is The Health Factory’s commitment to empower food enthusiasts to enjoy their favorite meals without compromising on health. The campaign showcases a range of zero maida and protein-rich breads, allowing individuals to relish the taste and wholesomeness of their breakfast and all-day meals guilt-free.
Kunal Vijaykar, renowned for his genuine passion for food and popular YouTube channel “Khane Main Kya Hai,” is the perfect ambassador for the campaign. Paired with upcoming fashion and lifestyle influencer Janvi Limbachiyaa, the duo engages in playful banter that perfectly encapsulates the spirit of #TuJaantaNaiMeraBreadwalaKaunHai.
Speaking about the campaign, The Health Factory, CEO & founder Vinay Maheshwari said, “At The Health Factory, we believe in making healthier choices enjoyable. #TuJaantaNaiMeraBreadwalaKaunHai is not just a campaign; it’s a movement to show that health and flavor can coexist harmoniously. We are thrilled to have Kunal Vijaykar and our esteemed collaborators on board, sharing our vision for a balanced and flavorful lifestyle.”
To amplify the campaign’s impact, The Health Factory has enlisted the support of TV actors Tanvi Thakkar and Aditya Kapadiya. Through a fun and engaging series of videos, the duo showcases how The Health Factory’s healthy breads seamlessly integrate into a couple’s daily routine, making health-conscious choices enjoyable and entertaining.
The campaign doesn’t stop there; The Health Factory is adding a regional flair with collaborations featuring RJ Guju from Radio Mirchi Kannada and the dynamic Marathi comedy couple, Aniket and Madhuri Patil. This diverse ensemble reflects the brand’s commitment to inclusivity, ensuring that the message resonates with a wide-ranging audience.
#TuJaantaNaiMeraBreadwalaKaunHai seamlessly integrates zero maida and protein breads into daily life, championing health without compromising on enjoyment through a fun and quirky approach. With a stellar cast of campaign ambassadors leading the charge, The Health Factory has sparked a movement towards a more balanced and flavorful lifestyle.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
