MAM
Noise teams up with Graffiti artist Mooz to paint the wall with its new Noise Buds N1
Mumbai: Noise, a connected lifestyle brand, has teamed up with renowned graffiti artist Mooz to create a captivating graffiti art showcasing its latest TWS, Noise Buds N1. This collaboration is showcased in the brand’s latest digital film, highlighting the seamless blend of both creativity and innovation embodied by Noise Buds N1.
Set against the backdrop of the wall in Ulwe, Navi Mumbai, the digital film follows Mooz’s journey as he unleashes his creative vision after plugging in the latest TWS, inviting viewers into his world to witness the transformation of his artistic concept into reality. Seamlessly blending his signature style with the bold chrome finish of Noise Buds N1, Mooz intricately designs the latest product, with each stroke mirrored on the wall in real time.
Through this collaboration with Mooz, Noise aims to bring together art and technology to create something truly extraordinary. Engineered to deliver exceptional sound in a premium chrome design, Noise Buds N1 is set to compliment users’ lifestyles by allowing them to stand out with the new elevated audio experience. With a playback time of up to 40 hours, the new TWS from Noise is ergonomically designed to suit users’ fashion with the segment’s most aspirational features.
As Noise Buds N1 is set to go on sale on 27 February, the digital film offers an exciting preview of what’s to come. Stay tuned as Noise continues to redefine the landscape of connected living, one innovation at a time.
AD Agencies
Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
