MAM
Lowe Lintas is now Bookmyshow’s creative agency
MUMBAI: Bookmyshow.com, an entertainment ticketing platform, has unveiled its new brand identity comprising of a refreshed company logo and tagline.
After a multi-agency pitch held in Mumbai, the company has appointed Lowe Lintas as its creative partner to represent the company’s ideology of ensuring simplicity and accessibility in its offerings to customers.
Speaking of the appointment, Lowe Lintas and Partners chairman and chief creative officer R Balki said, “There can be no greater joy in advertising than creating ideas for a product you use and love. BookMyShow is one of the rare products where we can craft communication as consumers. Such a rare pleasure!”
The account will be handled by the agency team in Mumbai, led by Lowe Lintas president Raj Gupta. Speaking of the partnership, he added, “BookMyShow is a transformational business model and we wish to make it a revolutionary brand too”
Unveiling the company’s new identity, Bookmyshow.com founder and chief executive officer Ashish Hemrajani said, “Bookmyshow.com has evolved rapidly and has become synonymous with online entertainment ticketing in India. Keeping this in mind, we felt that the company identity no longer reflected what Bookmyshow as a company represents. This re-branding is our inflection point. Extensive research and many integral aspects were taken into consideration during the creation of this new identity. We believe the new identity perfectly captures our current standing and future aspirations as a company. We have also introduced a refreshed tagline, which perfectly captures and communicates the three key things we do for our customers – we book their show, time and seats. Simple and clear!”
The new company identity has been designed by Lemon Designs and retains continuity from the older logo of an enclosed ‘my’ and the ‘book’ and ‘show’ on either side, with a transition from the 3D ball to a ‘ticket’. This transition and the retention of the older construction suggest progressive evolution of the company’s offerings. The new tagline‘My Show. My Time. My Seat’ represents consumer choice and convenience i.e. an assured seat, for a show and time of choice.
In addition to the unveiling of its new identity, the company also announced its first ever ATL (Above the Line) marketing campaign. The marketing campaign mainly comprises of three mediums i.e. television, cinema and digital.
Talking about the key objective behind the marketing campaign, Hemrajani added, “Currently, only 10 per cent of the Indian audience buys tickets online on an average. We see a great potential for market expansion, especially with the accelerated growth of the Indian film industry and emergence of smart phones in India. In fact, India ranks as the second highest country in the world in terms of digital buys through mobile. Even in the Tier II – Tier III cities, we have witnessed a phenomenal growth ranging from 150 – 600 per cent. Being market leaders in the online ticketing space, we are now looking at growing the online ticketing category with this marketing campaign. We are aiming to change consumer habits and persuade the 90 per cent offline ticket buyers to buy tickets online.”
The creatives of the campaign have been conceptualised around movies and cinemas, with the advertisements centered on different genres of films such as suspense, tragedy and love triangle. The advertisements have been dubbed in five other languages namely Kannada, Bengali, Malayalam, Telugu and Tamil.
Brands
Hyundai and TVS Motor partner to develop electric three wheelers
Joint development pact targets last mile mobility with localisation push
MUMBAI: Three wheels, one big ambition and a charge towards the future. Hyundai Motor Company and TVS Motor Company have signed a joint development agreement to co-create electric three-wheelers (E3Ws), aiming to crack India’s complex last-mile mobility puzzle. The collaboration moves beyond concept talk into execution mode, building on the E3W prototype first showcased at the Bharat Mobility Global Expo 2025. The goal now is clear, design, develop and commercialise a purpose-built vehicle tailored to Indian roads, riders and realities.
Under the agreement, Hyundai will lead design and co-development, bringing its global R&D muscle and human-centric engineering approach to the table. TVS Motor, meanwhile, will anchor the product on its electric platform, leveraging deep three-wheeler expertise and local market insight. It will also handle manufacturing and sales in India, with an eye on exports down the line.
The timing is strategic. India remains the world’s largest three-wheeler market, where affordability, durability and adaptability often outweigh sheer innovation. The upcoming E3W aims to strike that balance combining advanced technology with practical features such as adaptive ground clearance for monsoon-hit roads, improved thermal management for tropical climates, and flexible interiors suited for passengers, cargo or emergency use.
A key pillar of the partnership is localisation. Major components will be sourced and manufactured within India, a move expected to strengthen the domestic supply chain, create jobs, lower costs and improve after-sales support.
The shift from prototype to production will involve rigorous testing, certification and refinement to meet regulatory standards and consumer expectations. Dedicated cross-functional teams from both companies are already in place to accelerate timelines.
At a broader level, the tie-up reflects a growing trend in mobility, global players partnering with local specialists to navigate emerging markets. For Hyundai and TVS, the bet is that combining scale with street-level insight could unlock a new chapter in sustainable urban transport, one that runs not just on electricity, but on relevance.
