MAM
Zandu Sona relaunches with Bheem-stein
MUMBAI: Emami has rolled out a new campaign for its Chyawanprash brand, Zandu Sona Chandi.
The campaign is created by Scarecrow Communications. The agency’s founder director Raghu Bhat said, “Our communication had to establish the dual benefits and product superiority of the brand in a mother’s mind. We used the insight that a mom wants to make her child’s dream come true and also a creative device of ‘Bheem-stein’ to drive home the functionality. The use of a child as a fighter pilot in the opening sequence is another visual that adds to recall of the ad.”
On the new campaign, Emami director Harsha V Agarwal said, “This year post revamping the entire marketing mix, we launched Zandu Sona Chandi Chyawanprash Plus. The objective of the re-launch is to offer the consumer a completely differentiated and relevant offering that keep’s up with today’s needs. Immunity is a generic offering by the Chyawanprash category, by fortifying our product with natural nootropic agents, our product offers the added benefit of mind power which is a category first and relevant in today’s competitive space. We expect the re-launch to reposition the age old category and give Emami a far larger role in the wellness space”
The TV campaign is supported with press, outdoor and cinema advertisingScarecrow Communications founder director Arunava Sengupta added, “It was very important for us to deliver the product promise of ‘Plus’ in an emotional yet hard hitting manner. Something that sticks with the viewer.”
Apart from Zandu Sona Chandi, Scarecrow Communication handles four other brands from the Emami portfolio.
Brands
Hyundai Motor India rolls out nationwide AC check-up camp from April 10
Limited-period service drive offers discounts, free checks to beat summer heat
GURUGRAM: Hyundai Motor India Limited has announced a nationwide AC check-up camp, rolling out from April 10 to April 18, as temperatures climb and car cabins begin to feel the heat.
The initiative is designed to keep vehicles cool and customers comfortable, offering a mix of free inspections, discounted services and value-added benefits across Hyundai’s extensive service network in India.
As part of the limited-period campaign, customers can avail a complimentary 30-point vehicle check-up along with a free dry wash. The company is also offering a 15 per cent discount on AC servicing, including gas refills, and similar savings on wheel alignment and balancing. Key AC components such as compressors, condensers and cooling coils will be available at a 10 per cent discount, while value-added services like AC disinfectant treatments and plastic restoration also come with reduced pricing.
The camp will be hosted across authorised Hyundai workshops nationwide, allowing customers easy access to trained technicians, genuine parts and diagnostic support without the usual hassle.
Speaking on the initiative, Hyundai Motor India Limited national service head Nilesh Shah said, “At HMIL, customer satisfaction and convenience remain at the core of our service philosophy. With the onset of summer, we are pleased to introduce our nationwide AC check-up camp to ensure that our customers enjoy a comfortable and hassle-free driving experience. This initiative reflects our commitment to delivering proactive care and enhancing vehicle performance through our strong service network across India.”
With mercury levels on the rise, Hyundai’s timely service push aims to ensure drivers stay cool behind the wheel while also nudging them towards preventive maintenance, a small check today that could save a larger repair tomorrow.
