MAM
DDB Mudra releases Youth Report 2013
MUMBAI: DDB Mudra Group has released its maiden Youth Report themed on “Beauty Money Sex Love Faith Substance”, the six entities which most acutely influence the choices and aspirations of urban young Indians.
“Our role has been to merely curate the content so as to ensure the insights are raw and relevant. We have further ensured the focus is on the core thought process that goes behind brand decisions which is more sustained so that the data can be of use to marketers while developing their communication” explains DDB Mudra Group chief operating officer Pratap Bose.
The report, unlike any other, has been collated by a panel of 40 college students, who themselves are a part of the TG, across five major cities including Mumbai, New Delhi, Bangalore, Chennai and Kolkata.
“This report also features our six mindset archetypes, a proprietary tool we use to cut through conventional SECs to better understand youth buying behavior given the diversity and continuous evolution of this TG,” adds the agency’s chief youth marketer Samyak Chakrabarty.
MAM
Three senior OpenAI infrastructure executives join Meta
Key members of Stargate project move to rival amid aggressive AI spending race.
MUMBAI: Three key architects of OpenAI’s ambitious data centre plans have switched sides and joined Meta Platforms, according to people familiar with the matter. Peter Hoeschele, who played a central role in OpenAI’s high-profile Stargate initiative, is among the new hires. He is joined by Shamez Hemani, who focused on computing strategy and business development, and Anuj Saharan, another leader in the computing organisation. The Information first reported their departure from OpenAI on Thursday.
The moves come as Meta CEO Mark Zuckerberg has pledged to spend aggressively on AI infrastructure. The company is projecting capital expenditure of up to $135 billion this year alone, with hundreds of billions more expected before the end of the decade to support its Meta Superintelligence Labs and new models such as Muse Spark.
OpenAI, which is pushing ahead with massive data centre expansion, had described its early lead in securing computing power as a competitive advantage. Stargate, originally announced last year as a $500 billion venture involving OpenAI, Oracle, and SoftBank, has since become an umbrella term for the company’s broader data centre ambitions. However, the project has seen recent adjustments, including a pause on its UK plans and the decision not to expand the Abilene, Texas site.
A spokesperson for Meta declined to comment, while Hoeschele, Hemani, and Saharan also declined to comment. OpenAI said it was grateful for the contributions of the three employees and remains focused on hiring talent for its infrastructure plans. The company recently brought in former Intel executive Sachin Katti to lead its industrial compute efforts.
In the high-stakes race to build the future of artificial intelligence, talent is proving to be as valuable as computing power itself. Meta’s latest hires suggest the competition for top infrastructure minds is intensifying, even as OpenAI continues to scale its own ambitious projects. The move highlights how quickly the AI talent war is heating up across Silicon Valley.
