MAM
“I envisioned creating a communication agency surpassing conventional approaches”: Synapse PR’s Vidhi Shah
Mumbai: Public relations (PR) and communications serve as the dynamic storytellers in the ever-evolving narrative of businesses and brands. From crafting compelling tales to navigating the digital landscape and fostering meaningful connections, PR professionals play a pivotal role in shaping perceptions, building trust, and steering brands towards success in the fast-paced world of communication. In this realm of strategic storytelling, Synapse PR emerges as one of the trailblazers, weaving innovation and dedication into every narrative to redefine the landscape and leave an indelible mark on the industry.
Synapse PR, a dynamic communication agency established in 2012 by founder Vidhi Shah, has evolved into a 360-degree brand solutions firm since its inception in 2010. With over 15 years of industry experience, Vidhi’s strategic leadership has propelled Synapse PR to win accolades like the Indian Achievers Award (2022) for ‘Most Promising Company’ and the All-India Women Achievers Award (2022). Specialising in diverse industries from FMCG to technology, Vidhi’s boutique PR firm prioritizes customized solutions, lateral thinking, and a ‘let your work do the talking’ ethos, showcasing a commitment to innovation, precision, and impactful communication.
Indiantelevision.com caught up with Synapse PR co-founder Vidhi Shah to discuss their entrepreneurial journey, the changing communication landscape, and more…
Edited Excerpts:
On the story behind becoming an entrepreneur and the inspiration behind starting your own business
The decision to become an entrepreneur stemmed from a deep-seated desire to create something meaningful and contribute in a unique way to the field I’ve always been passionate about. I gained valuable insights from years of experience in various roles within the communications industry at DNA, Bonanza Portfolio Ltd, and Hanmer MSL. With a deep understanding of the industry, I decided to create something of my own, prioritising personalized solutions and fostering innovative thinking. My vision was to establish a communication agency that goes beyond conventional approaches, focusing on strategic direction, effective communication, and building strong relationships with clients and the media. This drive to make a positive impact and provide clients with unparalleled service propelled me to embark on the journey of entrepreneurship with Synapse PR.
Today, as we celebrate over 13 successful years in the industry, our journey continues to be driven by the same passion for innovation and dedication to providing exceptional service.
On the detail about Synapse PR
Synapse PR is a leading communication agency that offers a comprehensive suite of services in advertising, PR, and social media marketing for brands. With a commitment to a 360-degree approach, we ensure our clients are equipped to thrive in today’s dynamic marketplace. What distinguishes us is our dedication to providing a seamless experience through a unified team, ensuring exceptional expertise, and delivering impactful strategies.
Our promise revolves around delivering tangible impact, emphasizing clear communication, and ensuring comprehensive integration across all communication channels. Headquartered in Mumbai, our corporate office serves as the central hub, supported by offices in key cities. Synapse PR stands out for its PAN-India presence to meet the diverse needs of both B2B and B2C clients.
On the communication landscape changing over the course of time
Traditionally, PR relied heavily on traditional media channels such as newspapers, magazines, television, and radio to disseminate messages and manage reputations. However, with the advent of digital media and social networking platforms, PR professionals now have a plethora of new tools and channels at their disposal. Additionally, influencer marketing has emerged as a powerful strategy. Overall, the evolution of the communication landscape has transformed the way PR professionals strategise, execute, and measure their campaigns, requiring them to adapt to the digital age and embrace new technologies and platforms to effectively connect with audiences and manage reputations.
On Synapse integrating digital and social media/influencer marketing into their PR strategies
In a campaign for Vinod Cookware, we partnered with celebrity Sameera Reddy and renowned chefs like Pankaj Bhadouria and Kunal Kapoor for the #SASCookingChallenge. Their endorsement and participation lent credibility and prestige to the campaign, attracting a wide audience of cooking enthusiasts, homemakers, and food bloggers. The #SASCookingChallenge generated significant buzz within the culinary community, driving traffic to Vinod Cookware’s website and social media channels. This collaborative effort not only strengthened our client’s position as a leading player in the cookware industry but also facilitated valuable brand partnerships. Synapse PR’s innovative approach and strategic collaborations continue to elevate brands and foster deeper engagement in their respective industries.
On the biggest challenges that the PR industry is facing today, and how would you address them
The PR industry faces several significant challenges today, including the rapid evolution of digital media, maintaining trust and credibility in an era of scepticism, and adapting to shifting consumer behaviours and preferences. To address these challenges, PR professionals must prioritise staying abreast of emerging technologies and trends in digital media. Additionally, fostering strong relationships with media outlets and influencers can help navigate the landscape of misinformation while consistently delivering compelling and relevant content can help maintain trust and engagement with target audiences.
On the sectors that you consider the strongest for Synapse PR and the growth plans that the has agency outlined for the year 2024
Synapse PR boasts a diversified portfolio across sectors such as education, IT, compliance, paytech, fintech, BFSI, and consumer durables, amongst others. Our strength lies in versatility across multiple industries rather than specialising in one or two. We have an aggressive roadmap for 2024. This strategy involves capitalising on existing strengths while exploring opportunities for further diversification and market penetration to solidify our position as India’s fastest-growing PR agency.
Professionals in the modern, rapidly changing financial environment require more than a degree; they must have certifications recognised worldwide to validate their knowledge and enable them to gain access to top-growth positions. Zell Education provides finance professionals with exactly this by offering industry-related programmes such as IFRS certification and FRM courses, as well as other recognised certifications from around the world.
Whether you are a student, currently employed, or looking to switch careers, all of these programmes are intended to simplify difficult financial concepts and prepare you for a solid career that is future-ready.
Why Choose IFRS Certification?
IFRS certification is among the most in-demand credentials for anyone interested in an accounting, auditing, or financial reporting career path.
Main points of benefits:
- Knowledge of global accounting standards utilised in more than 140 countries
- Creating new opportunities within multinationals
- Experience with financial statement analysis and reporting
- Stay current with international compliance requirements
As businesses operate more globally than ever, there is a need for individuals who are well-versed in IFRS standards. This certification helps to close that gap and will position you as a valuable resource for the finance industry.
Build Risk Management Expertise with FRM Course
Every financial decision we make has risk management built into it. If you want to become an expert in managing financial risk and making effective risk management and strategic decisions, the FRM Course will teach you how to do it.
What You Will Learn:
- How to Analyse and Manage Financial Risk
- Concepts Related to the Market, Credit, and Operations Risk
- How to Interpret Financial Market Data and Instruments
Quantitative Analysis Techniques for Risk Measurement
Potential Career Paths Include:
- Risk Analyst
- Investment Banker
- Financial Advisor
- Portfolio Manager
As the demand for skilled risk management professionals increases worldwide, FRM provides one of the best career paths within the field of finance.
Why Zell Education Stands Out
Zell Education is committed to making complex ideas understandable through application-based learning, while offering students instructional design to guarantee their success as learners.
Features of Zell Education that distinguish it from others include the following:
- Industry Experts: Faculty consisting of professionally accomplished individuals in their respective fields.
- Online and Hybrid Learning Options: There are multiple choices available to assist an individual in learning.
- Practical Application: Evidence of how to apply learned information through the use of case studies.
- Support with Placement: Assistance will be given in obtaining the best position obtainable.
Zell Education develops programmes focused on helping students succeed with testing and developing the skills necessary to advance their careers.
Explore Other Finance Courses Offered
Zell Education provides multiple globally accepted certifications to expand your career path in addition to the IFRS and FRM.
ACCA (Association of Chartered Certified Accountants)
- Good for accounting/auditing career opportunities
- Universal qualification
- Strong basis in financial management
CPA (Certified Public Accountant)
- Well-respected in both the U.S. and global markets
- Emphasis on accounting, auditing, and tax
- A good fit for corporate finance careers
CFA (Chartered Financial Analyst)
- Best for jobs involving managing investments & portfolios
- Includes research into stocks (equities), financial analysis, and ethical practices.
- Desirable to top financial investors.
CMF (Certified Financial Manager)
- Focuses on the management of finances and planning them.
- Improves the ability to make decisions and perform analytical functions.
- Best suited for jobs in corporate finance.
Who Should Enrol?
These programmes are perfect for:
- Commerce and finance students
- Working professionals aiming for career growth
- Graduates looking for global career opportunities
- Individuals planning to switch to finance careers
Your Path to a Global Career Starts Here
Your future career in banking will be influenced by your certification. For example, the IFRS Certification and the FRM Course at Zell Education provide you with a mix of education, practical experience, and job placement support for you to succeed as a result of these programmes.
Take control of your life today by creating a successful career in the financial industry, gaining visibility in the competitive financial industry, and taking part in the many options available to you today!
- Get internationally recognised qualifications.
- Gain access to the most current information about the financial industry from leading experts.
- Pursue high wages in your career
Start now with your personal development by learning at Zell Education to provide you with the tools to be successful in the global banking industry.
