News Broadcasting
POGO and Mumbai kids Go Green with Chhota Bheem
MUMBAI: POGO, India’s leading kids’ channel, culminated its annual on-ground innitiave with a mega event in Mumbai. The month long activity called Bheem’s Green Team crescendoed with an engaging, entertaining & insightful extravaganza in the city replete with games, workshops, performances by superhero Chhota Bheem and Chutki and the surprise element of unveiling Kalia’s costume.
Organized by POGO, Bheem’s Green Team is the first of its kind “Go Green” event themed around kids’ favorite superhero, Chhota Bheem. The event undertaken at a mall in Mumbai on December 14 & 15, 2013 saw participation from over 5000 kids and their parents. The two day event taught kids ways to protect the environment through games and workshops designed to entertain and be insightful. Additionally, POGO and Chhota Bheem distributed over 5000 saplings amongst children encouraging them to proactively make their green contribution.
Highlight of the activity was an entertaining performance by Chhota Bheem and Chutki. Furthermore, kids were elated to meet and watch Kalia perform on-ground for the first time ever!
The Bheem’s Green Team campaign targeted kids and families across India via on-air promotions, online games and School Contact Programs culminating in a massive 2-city event with a single focus of encouraging kids to save the environment. On-air promotional spots drove kids www.pogo.tv, where the Bheem’s Green Team microsite hosted green tips, fun trivia, videos, etc. However, the biggest eye-catcher on the microsite was the game application that allowed kids to grow and take care of their digital sapling. Finally, on-ground School Contact Programs in Mumbai and Delhi targeting over 10,000 students strengthened this message and invited kids to the ultimate event to meet Chhota Bheem and interact with him.
Mr. Krishna Desai, Senior Director & Network Head -Kids, Turner International India Pvt. Ltd. said, “As India’s leading kids’ channel, we strive to preserve POGO being a responsible brand. To this end one such endeavour was Bheem’s Green Team, a multi-platform “Go Green” initiative. Kids were given the opportunity to sign up to be a part of this initiative with their superhero and protect the environment while being creative and having fun.”
Bheem’s Green Team is powered by Thomas & Friends with associate sponsors Junior Horlicks, Kellogg’s Chocos and Zandu Sona Chandi Chyawanprash Plus.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
