Applications
PICT faculty learn to develop mobile apps using android
NEW DELHI: It was a time for the teachers to learn few lessons when Pune Institute of Computer Technology (PICT) hosted a one-of-its-kind Faculty Development workshop on “Mobile Application Development using Android:A Next generation platform”.
The 12-day program, supported by AICTE, started on 2 December and concluded on 13 December, 2013 at PICT College. Faculty from various AICTE approved Engineering/DiplomaInstitutions/Industries/other Institutes present in Pune, Amravati, Nagpur, Sangamner, Aurangabad, Karaad & Raichur participated in the workshop.
The workshop provided insight into the Android application development platform covering the environment concepts and hands on experience on Android Software Development Kit. Experts from industries and research institute including faculty experts of PICT and other institutes conducted the sessions. The program provided a platform to the faculty members to explore product developments, identify problems in the area of mobile platforms like user interface, basic building blocks, media and web home-screen widget, broadcast receivers, sensors, accelerometer, GPS, NFC, animation and 2D graphics in Androids.
Major topics covered in the session were concepts of open source operating systems, open source developments on mobile platforms, Android platform architecture, Android application design essentials, developing android applications, research topics in Android platforms, hands on experience on applied research, algorithms, hi-performance computing using android, service oriented architecture and its implementation for the Linux kernel, concepts of open source operating systems, open source developments on mobile, platforms and Android platform.
Sixty faculty members participated and developed 18 mobile applications under the guidance of the industry experts. Among these, PICT facilitated top three apps on the closing ceremony on 13 December. Winner of the Android application workshop was ‘Note Writer’ app, second runner up was the food application app ‘Ruchira’ and the third runners up were ‘PayCal’ app and ‘Pressure Unit Converter’ app.
The Faculty Development Program will help various institutes and the faculty to keep pace with syllabus updates and preparing students to meet the industry challenges in the domain of Mobile Operating System.
Applications
Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
