iWorld
Trendspotters.tv now available on iOS
MUMBAI: Trendspotters.tv is now available on the iOS platform. The addition will help consumers stay in the know of all that is trending around them on their Apple devices.
The iOS app allows one to catch up with all the action in the world of fashion, entertainment and lifestyle. One can also share interesting news and trends that appeals to them with their networks on popular social networking sites like Facebook, twitter etc. through this app.
www.trendspotters.tv founder Kunal Kishore Sinha elaborated, “While our Android app has been successfully able to penetrate the tablet, smartphone and online platforms, our iOS app will now enable users of Mac devices like iPads, iPods and iPhones to easily access our content. With this app, we are now confident of reaching out to the mobile generation of today more comprehensively. The app ensures that they can follow all the micro trends that are becoming the talk of the town easily and stay updated always.”
The app also promotes enhanced user engagement as it allows the viewer to connect with Facebook and Twitter friends via the Trendspotters.tv page. The app is push notification enabled so as to alert the consumer with new content, as soon as it hits the page online.
With Trendspotters.tv gaining favourable traction since its launch so far, this app goes a step further in empowering users to stay on top of what’s hot and in vogue around them, through a platform that is quick, convenient and extremely user-friendly.
iWorld
Frodoh, Chaupal introduce non-intrusive first-screen ads for OTT platforms
New ad-tech layer unlocks revenue without interrupting OTT viewing
MUMBAI: Frodoh has partnered with regional OTT platform Chaupal to roll out what it calls an industry-first “first-screen” monetisation framework, aimed at helping subscription-led streaming services generate additional revenue without interrupting content viewing.
The new model focuses on connected TV home screens, introducing ad formats that sit within the discovery layer rather than the content itself. In simple terms, viewers may notice subtle brand placements while browsing, but once they hit play, the experience remains ad-free.
The technology is designed to tap into high-attention areas such as session depth, viewing intent and discovery behaviour, turning previously unused interface space into monetisable real estate. For OTT platforms, this opens up a fresh revenue stream without diluting the premium experience that subscribers expect.
Chaupal chief executive officer Sandeep Bansal said the move balances growth with user trust. “By partnering with Frodoh, we are introducing a sophisticated ‘first-screen’ monetisation layer that integrates seamlessly into our UI, ensuring discovery remains native and non-intrusive while keeping content consumption ad-free.”
From Frodoh’s side, the pitch is clear: expand the ad pie without cluttering the screen. Frodoh founder and chief executive officer Russhabh R Thakkar said the framework creates a new category of advertising by unlocking high-visibility home screen inventory that was previously untapped.
Industry watchers see this as part of a broader shift in OTT monetisation strategies, especially as subscription platforms look to diversify revenue without risking churn. With connected TV usage rising steadily, the home screen is quickly becoming the next battleground for attention.
If the model scales, this partnership could signal a subtle but significant shift in how OTT platforms monetise, proving that sometimes, the most valuable ad space is the one you see before the show even begins.
