Ad Campaigns
Yes Securities launches a new campaign in collaboration with RedFM
Mumbai: Yes Securities, in partnership with RedFM, announces the launch of “We Love Wonga!” – An initiative aimed at enhancing financial literacy among the youth, particularly Gen Z. Through a series of engaging masterclasses and on-air broadcasts, the campaign seeks to educate and inspire young individuals on the importance of early-stage investments and smart financial management.
With the term “Wonga” symbolizing money in colloquial language, the campaign aims to demystify financial concepts and encourage proactive decision-making regarding personal finances. The collaboration with RedFM, which is known for its extensive outreach and distinguished radio jockeys, broadcasted on-air teasers and advertisements, amplifying the campaigns’ reach and impact. Complementing the on-air campaign, Yes Securities conducted masterclasses at prominent colleges, featuring top-rated radio jockeys interacting with college students. These events served as an interactive platform for young minds to learn about effective investment strategies and financial planning from in-house experts.
Yes Securities India Ltd head of marketing and corporate communications Amit Bhandare said, “Cultivating financial literacy among today’s youth is paramount for shaping a generation of empowered decision-makers. It’s not merely about building wealth; it’s about instilling confidence and resilience in navigating life’s financial landscape. Through “We Love Wonga!” we aim to equip young individuals with the knowledge and tools to make informed choices, setting them on a path towards financial independence and success.”
The primary deliverables of the campaign included organizing events in colleges, broadcasting on-air teasers and advertisements, displaying standees and backdrop posters at strategic locations, campaign messages through engaging posts on Instagram, and providing an opportunity for fortunate winners to visit the RedFM radio studio, enhancing the experiential aspect of the campaign.
College events conducted so far:
“We Love Wonga!” represents a concerted effort by Yes Securities and RedFM to foster financial literacy and empower the youth to make informed financial decisions. Together, we aspire to create a generation of financially savvy individuals who are equipped to navigate the complexities of the financial world.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
