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DDB Mudra’s campaign for UBI lets the common man dream
MUMBAI: With exciting offers, flexible interest rates and additional returns in form of freebies or points, the private banks are giving public sector banks (PSU) banks in the country a run for their money. But Union Bank of India (UBI) has launched a new campaign to let everyone know that Union Bank of India’s products and services are not only at par with private banks but also surpasses them in many ways.
The campaign conceptualised by DDB Mudra borrows stories from real life. Stories about a common man’s aspirations, dreams and the hurdles faced in order to achieve them as the bank’s baseline is “your dreams are not yours alone”.
In its last campaign, the bank brought on board the most dependable partners of renowned celebrities to bring alive the brand promise – Ajit Tendulkar, Aruna Anand, etc. Keeping with the tradition, this time it features actor Pankaj Kapoor.
DDB Mudra Group chairman and CCO Sonal Dabral said, “Union Bank of India always puts people first. It is this thinking that gave birth to the now famous platform of ‘Your dreams are not yours alone’. DDB Mudra Group has already created two very successful brand campaigns on this platform and in this third installment, the line gets a product spin. In keeping with their vision, Union Bank has come out with many innovative offerings that put the consumer at the forefront, with technology becoming an enabler making life more convenient and relationships richer. We decided that the best way to communicate this was through simple human stories that could be happening everyday in any Indian household. All seen through the eyes of the same family. The biggest triumph of this campaign is the very real tonality and its perfect casting with Pankaj Kapoor lighting up the screen as the head of this ordinary Indian family. We are very excited with this latest campaign for Union Bank of India and I’m sure people will love these films as much as we do. Like our earlier campaigns for this brand, this too is less advertising more life.”
The five-film campaign (out of which three will be out in January 2014), revolves around five members of a family, their dreams and the role played by UBI to turn them into reality.
The agency’s group creative directors Aman Mannan and Ashish Phatak said, “The simple observation in life that kick-started the entire process was to acknowledge, that unlike west, our dreams do not feed on individual aspirations but collective energy of every family member. For example, to have your own home is a dream not owned by an individual but an entire family. The entire campaign is based on this simple understanding. We wanted people to believe that Union Bank of India is part of their everyday life. And hence, all the five stories revolve around ‘shared Indian dreams’ and the role played by Union Bank’s products and services to make them come true.”
News Broadcasting
India Today Group sweeps top honours at Ramnath Goenka Awards
Journalists recognised for fearless investigative and civic reporting.
MUMBAI: India Today Group just turned the Ramnath Goenka Awards into its own trophy cabinet because when your reporters dig this deep, even the judges have to award a clean sweep. India Today Group journalists have secured multiple top honours at the latest edition of the prestigious Ramnath Goenka Excellence in Journalism Awards, reinforcing the network’s legacy as the gold standard of Indian journalism. The awards were conferred by vice president C. P. Radhakrishnan at a ceremony held on 27 March 2026.
Sreya Chatterjee won in the ‘Investigative Reporting – Broadcast’ category for her powerful India Today TV report ‘Operation Illegals: The Alarming Rise in Bangladeshi Infiltration Across India’s Fragile Eastern Frontier’. The investigation stood out for its depth, on-ground rigour and national relevance.
In the ‘Civic Journalism – Print/Digital’ category, Sreya Chatterjee along with Arvind Ojha were honoured for their indiatoday.in report on unregulated water extraction and the ‘Tanker Mafia’ in Delhi’s Bawana Industrial Area. The story exposed critical systemic gaps and environmental challenges affecting daily life.
Additionally, aajtak.in was recognised in the ‘Investigative Reporting – Print/Digital’ category for its hard-hitting exposé ‘The Surrogate Mother Market’, which highlighted the human, legal and ethical dimensions of the surrogacy ecosystem.
India Today Group emerged as the only network honoured in Investigative Journalism across both Print/Digital and Broadcast categories. The wins reflect the strength of its multi-platform newsroom and its unwavering commitment to credible, high-impact reporting that informs public discourse and drives accountability.
In an era when speed often trumps substance, these awards remind us that the most powerful stories are still the ones dug out with courage, told with clarity, and delivered with conscience, one fearless byline at a time.
