DTH
Tata Sky to reply to MIB’s showcause notice
MUMBAI: A month after the ministry of information and broadcasting (MIB) came out with its mandate that 24 Doordarshan channels have to be carried on all DTH platforms; the ministry has cracked the whip on three DTH players in the country for not obeying the notification. Showcause notices have reportedly been sent to Reliance Digital TV, Sun Direct and Tata Sky as to why action shouldn’t be taken against them for not complying with this requirement.
Now, one of the big players is all set to give a fitting reply to the ministry – Tata Sky, which has unsuccessfully been chasing the MIB for transponders on ISRO’s GSAT-10 satellite. “Our licence with Doordarshan was to carry eight channels but we were carrying 15 since our customers wanted them. We have been running pillar to post to get capacity but no one has been helping us,” says and agitated Tata Sky CEO Harit Nagpal.
The DTH operator has signed long term contracts with all its channels and has no more capacity left for any more channels. “I am ready to carry the 24 channels that the government says I should but I need time to figure out how to do it. Capacity creation takes time. There are only two ways to create capacity- either get more transponders or remove channels. If I remove channels, customers may not be too happy with it,” adds Nagpal. “And also my contracts with other broadcasters for carriage of their channels have to be kept in mind.”
The notice was sent to Tata Sky yesterday and it has a deadline of 15 days to submit its reply. However, going by the looks of it, it won’t be too long before the ministry gets Nagpal’s reply. “We had written even when the notification was passed requesting them to reconsider since we could not do it since it had failed to help us get capacity. We got no response from the MIB for that letter,” he reveals.
According to the rule, all DTH operators have to provide 24 DD channels irrespective of whether they provide them a-la-carte or in packages to their subscribers.
The channels which cable operators must show are DD National, DD News, DD Bharati, DD Urdu, DD Sports, DD India, DD Kashir, DD Punjabi, DD Girnar, DD Sahyadri, DD Saptagiri, DD Malayalam, DD Podhigai, DD Chandana, DD Bangla, DD North East, DD Bihar, DD Uttar Pradesh, DD Rajasthan, DD Madhya Pradesh, DD Oriya, Gyan Darshan, Lok Sabha TV and Rajya Sabha TV.
DTH
DD Free Dish e-auction revenue dips to Rs 642 crore as slot sales fall
Revenue dips as revised norms reshape bidding in 94th round
NEW DELHI: Prasar Bharati’s DD Free Dish has closed its 8th annual, and 94th overall, e-auction for MPEG-2 slots with total collections of Rs 642 crore for the period April 1, 2026 to March 31, 2027.
That is lower than last year’s Rs 780 crore haul, with 55 slots sold compared with 61 in FY25–26. The softer topline reflects both a slimmer inventory and a recalibrated auction framework.
This was the first auction conducted after amendments to the e-auction methodology, including tighter eligibility norms and a revised reserve price structure for MPEG-2 slots. The stated aim was greater transparency and more serious participation. The immediate outcome appears to be more measured bidding in certain categories.
Day one set the tone. Eight slots were sold, six in the premium Bucket A+ and two in Bucket A. The strong early action in A+, which typically houses Hindi GECs and movie channels, reaffirmed the enduring appeal of mass Hindi programming on the platform.
Among the broadcasters securing slots in the initial rounds were Zee Entertainment Enterprises, Sony Pictures Networks India, Viacom18’s Colors network, Sun Network and Shemaroo Entertainment. Their continued presence signals that, despite the pull of digital platforms, Free Dish remains a strategic must have for legacy networks chasing scale in price sensitive markets.
The final bouquet of 55 channels leans heavily towards Hindi news, movies, devotional fare, Bhojpuri and regional programming.
In Hindi news, familiar heavyweights such as Aaj Tak, ABP News, India TV, News18 India, Republic Bharat and Zee News made the cut. Entertainment and movie offerings include Colors Rishtey, Star Utsav, Dangal TV, Sony Pal, Shemaroo TV, Goldmines, B4U Movies and Zee Biskope. Devotional viewers will find Aastha, Sanskar and Sadhna Gold among the selected channels.
Regional representation includes Sun Marathi, Fakt Marathi, PTC Punjabi and GTC Punjabi.
Equally telling were the absences. Broadcasters such as Big Magic, Filamchi Bhojpuri, India News, Bharat Express, Movieplex Maithili, TV9 Marathi, Shemaroo Marathibana, Zee Chitra Mandir and Satsang did not participate. The pullback is particularly visible across Marathi, Bhojpuri, Maithili and spiritual programming. Industry observers point to the revised reserve prices, tighter eligibility norms and a reassessment of commercial viability as possible factors.
DD Free Dish continues to beam into over 40 million homes, largely in rural and semi urban India. For advertisers and broadcasters alike, it offers efficient access to Bharat markets where pay TV penetration remains uneven and OTT subscriptions are limited.
The moderation in revenue this year may be read as a pause rather than a retreat. Fewer slots, a reworked auction playbook and evolving broadcaster strategies have clearly shaped outcomes. Yet premium Hindi entertainment retains its pull, and the platform’s mass reach remains hard to ignore.
As the FY26–27 line-up settles in, the mix of winners and walkaways will define the private satellite channel landscape on DD Free Dish for the year ahead.
