e-commerce
Just Dial reports 86 per cent jump in PAT for Q3-2014
BENGALURU: Indian search engine and directory services provider Just Dial limited (Just Dial) reported a jump of 86.4 per cent in its PAT for Q3-2014 to Rs 29.75 crore from Rs 15.96 crore in Q3-2013 and 3.8 per cent more than the Rs 28.66 crore in Q2-2014.
The company reported a 25.92 per cent increase in total income to Rs 119.86 crore in Q3-2014 from Rs 95.19 crore in Q3-2013 and 6.39 per cent more than the Rs 112.66 crore in Q2-2014.
Let us look at the other figures reported by Just Dial for Q3-2014
Expense for Q3-2014 at Rs 90.77 crore was 20.24 per cent more than the Rs 75.49 crore in the corresponding quarter of last year and 10.87 per cent more than the Rs 81.87 crore in the immediate trailing quarter.
Employee cost hiked by 27.36 per cent to Rs 59.59 crore in Q3-2014 from Rs 46.79 in Q3-2013 and 3.22 per cent more than the Rs 57.73 crore in Q2-2014. Other expense went up by 9.25 per cent to Rs 26.93 crore in Q3-2014 from Rs 24.65 crore in Q3-2013 and 36.7 per cent more than the Rs 19.7 crore in Q2-2014.
In October 2013, Just Dial received an order from the Government of Karnataka permitting the company to establish an IT/ITES – BPO and Software Development centre at IT/ITES Park at Devanahalli Industrial Area in Bangalore by August 2015. The company has sought certain clarification regarding the order from Karnataka Industrial Area Development Board. During the quarter the company paid and advance of Rs 7.5 crore to KIADB towards the project.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
