Brands
Tupperware promises to keep your health at the forefront
MUMBAI: As we move into a New Year, most of us have made resolutions of eating right to get fit and stay fit. Keeping in mind this solemn oath that most of us have made to ourselves, Tupperware India, the leader in innovative branded food storage, preparation and serving products now takes a step forward, by introducing Tupperware Ultimo ‘Steam it’ as the ultimate product for all steaming solutions for keeping your health at the forefront.
Steaming is one of the best cooking methods for maximizing the natural taste and color of food, while retaining most of its natural nutrients. Steaming vegetables not only preserves their nutrients, but also brings out their colour and enhances their flavour. With the ‘Steam it’, now making nutritious, delicious, light and low-calorie steamed recipes has become very easy.
Tupperware’s office campaign is yet another endeavour to conveniently provide customers with healthy, tasty food by using the method of steaming. The activity in offices is designed to break the office monotony by creating interesting and informative short breaks educating office goers on steaming and other Tupperware products along with fun-games along with highlighting the opportunity for empowerment of women. Tupperware’s office campaign will run across over 180 corporate offices in cities all over India.
DDB MudraMax team effectively created visibility and awareness about Tupperware. The team created artistic display rack to introduce the new range of offerings. The on ground activation is ongoing at different 180 corporate offices and parks with customized set up. The campaign with target group of office going people is ongoing in eight metros till 28th February 2014.
Talking about this initiative, Chandan Dang, Chief Marketing Officer, Tupperware India says, “This New Year, Tupperware remains focussed on promoting healthy eating. Through products like ‘Steam it’ and other products in our range, Tupperware is on a mission to educate people on the significance of eating light and healthy, staying fit, and steamed food is definitely a route towards a healthier life. We want to inspire people to minimise methods like deep frying and adopt steaming as a regular cooking process. It not only retains the nutrition of the food but also its true flavour without having to add any outside taste makers. To top it all, it is simple and hassle-free. To educate people on this healthier option of cooking, Tupperware is conducting office campaigns to reach out to the audience that consciously strives for a healthy life. Through this activity in corporate offices across cities we want to help people opt for the best choice.”
Commenting on this, Mandeep Malhotra, President, OOH, Retail and Experiential, DDB MudraMax said, “Tupperware is part of most urban homes in Metro’s. The brand is built on engaging beyond just tangible benefits of hardware sales. To us this was a insight which lead to a great content that started conversations at social engagements.”
Brands
Hyundai India posts record February sales of 66,134 units
Domestic sales hit 52,407 (plus 9.8 per cent YoY) and exports 13,727 (plus 24.8 per cent YoY) in Feb 2026.
MUMBAI: Hyundai India just floored the accelerator because when February sales hit an all-time high, even the calendar wants to take a victory lap. Hyundai Motor India Limited (HMIL) reported its highest-ever February sales since inception, clocking 66,134 units in February 2026, a robust 12.6 per cent year-on-year growth. The figure comprises domestic sales of 52,407 units (up 9.8 per cent YoY) and exports of 13,727 units (up 24.8 per cent YoY), marking the strongest February performance for both total and domestic volumes in the company’s history.
HMIL MD & CEO Tarun Garg said, “We kicked-off 2026 on a high note achieving our highest-ever monthly sales in January and the momentum continues in February. With a total sales (domestic plus exports) of 66,134 units, the highest for any February in our history, we posted a robust growth of 12.6 per cent YoY. This includes domestic sales of 52,407 units, also the highest-ever February sales since inception.”
The results reflect HMIL’s strong product momentum, growing export footprint, and focus on connected technology and ownership experience as the company nears 30 years in India. As one of the country’s leading passenger vehicle makers, the February numbers underline sustained demand across segments and markets, with exports showing particularly sharp acceleration.
In a market where every month counts toward yearly targets, HMIL’s February surge isn’t just a number, it’s proof that when the road gets busy, Hyundai knows exactly how to keep the pedal down and the smiles wide.
