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India through LG’s (curved) eyes!
MUMBAI: If the penetration of mobile phones in the country is anything to go by, we would realise that talking to our loved ones is one of the most treasured activities.
And giving the consumers the best way to enjoy their conversations are the mobile companies which come up with new technology with the launch of new models every now and then. This time around, it is LG that launched its G-Flex mobile handset.
The hi-end phone was officially launched in the country today (6 Feb). LG G Flex, the latest device in LG’s premium G Series, is designed to fit the palm of the hand and follow the contour of the face.
To showcase its special features, the mobile company collaborated with photographer Atul Kasbekar and his 12 photographers to come up with a campaign – “India at 67”.
“The main aim of the campaign is to showcase India as it is in the present. It also symbolises the ‘now’ and the ever changing future of India which is similar to a transformative and disruptive brand like LG,” says LG Mobiles marketing head Amit Gujral.
On Republic Day, the 12 photographers stepped out to capture “India” over 24 hours from midnight to midnight through the G-Flex. The campaign (showcasing these pictures) will be promoted on the digital platforms which according to the company will give it the most exposure. The campaign will be created and promoted in-house before other platforms are explored.
When asked about how different the phone is from the rest, Gujral remarks, “It is the world’s first phone which has curves and flexible displays,” adding that the vertical curve creates an environment where users can be immersed when viewing videos or playing games in landscape mode.
The six-inch OLED screen android is priced at Rs 69,999. Commenting on the hi-end price, Gujral says that today the market has an equal opportunity wherein people are willing to shell out a lot of money for the quality provided.
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Boeing appoints Barun as head of FP&A for global engineering function
Seasoned finance leader to steer budgets and strategy across global centres
BENGALURU: Boeing’s finance cockpit has a new pilot, and he is no stranger to turbulence or transformation. Boeing has appointed Barun as head of FP&A for global engineering, placing him at the centre of financial strategy for its worldwide engineering and technology operations.
Based in Bengaluru, Barun steps into a role that is as expansive as it is critical. He will serve as the primary finance lead for Boeing’s Engineering and Technology Centers globally, working closely with executive leadership to shape financial decisions, manage complex budgets, and design scalable finance processes that support the company’s growing engineering footprint.
In a note announcing his move Barun said, “I’m excited to share that I’ve joined Boeing Global Engineering. This opportunity is incredibly meaningful to me not just from a professional standpoint, but also for what Boeing represents globally.” He added that he looks forward to contributing to an organisation that continues to shape the future of aerospace and innovation.
Barun’s mandate spans strategic financial leadership, operational oversight, and stakeholder engagement. From directing large-scale budgets and schedules to influencing long-term organisational goals, the role blends financial discipline with business foresight. He will also lead cross-functional teams and partner with finance colleagues worldwide to support engineering programmes across geographies, including India.
The appointment caps a long stint at Juniper Networks, where Barun spent over a decade, most recently as finance senior manager. There, he led FP&A for global product business units and G&A functions, driving budgeting, forecasting, and long-range planning. He also played a key role in enterprise-wide transformation, including spearheading an Oracle to SAP ERP migration and building advanced analytics capabilities using tools such as Tableau and SAP Analytics Cloud.
His earlier career includes finance leadership roles at Sony India Software Centre, Cognizant Technology Solutions, and Mphasis, where he focused on financial planning, governance frameworks, and operational efficiency across global delivery centres.
A chartered accountant from the Institute of Chartered Accountants of India, Barun brings nearly two decades of experience across financial planning, digital transformation, and analytics-led decision making.
His appointment comes at a time when global engineering operations are becoming increasingly complex and distributed, requiring sharper financial oversight and agile planning. With Barun at the helm of FP&A for engineering, Boeing appears to be tightening its financial playbook as it looks to scale innovation with discipline.
