e-commerce
We have done a terrible job in broadband penetration: Rahul Khullar
MUMBAI: The chairman of the Telecom Regulatory Authority of India (TRAI) Rahul Khullar is known for being vocal. While earlier he has voiced his opinion on various things including bringing transparency in the way telcos function, delivering his keynote address at the India Digital Summit of the Internet and Mobile Association of India (IAMAI) in the capital, he candidly admitted that the rollout of National Optic Fibre Network (NOFN) was not-so successful. He said, “We have done a terrible job in broadband. We are nowhere near to meeting target of NOFN and unless it is done, internet penetration cannot happen at the desired pace.”
Referring to the fact that 80 per cent of new internet users are coming through 2G network, Khullar said, “Access and speed will determine penetration of smart-phones and internet. Unless there is reasonable pricing of spectrum and making spectrum available, we will not succeed.” He opined that the next government has to take immediate action on spectrum availability to have successful internet penetration in India.
IAMAI chairman and Google India managing director Rajan Anandan, talking at the inaugural ceremony said: “India is adding four million active internet users every month. At this rate we will overtake the United States by end of this year to become the second largest internet market.”
According to Anandan, India’s e-Commerce industry will be around US $100 billion in the next decade. However, investments of upward of US $3 billion will be required to reach that stage. “And that can only happen if FDI in e-Commerce is allowed,” said Anandan.
“Given the dire strait of our finances, e-Commerce industry should embrace itself for taxation,” remarked Khullar, who also raised the issue of data protection, privacy and internet governance and said that industry members should come forward along-with civil society in creation of internet governance laws.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
