Ad Campaigns
Touch925 celebrating International Women’s Day with #ShelsEnough
Mumbai: On this International Women’s Day 2024, Touch925, a premium jewellery brand, presents a special campaign addressing the spirit of self-love and empowerment by encouraging women to embrace their perfect imperfections.
The #SheIsEnough campaign by Touch925 is dedicated to celebrate the multifaceted nature of women. It focuses on highlighting their achievements, strengths, and challenges beyond superficial judgments. Through this campaign, Touch925 aims to provide a platform for women to share their stories of overcoming obstacles, pursuing their passions, and making a difference in their communities. Whether it’s breaking barriers in male-dominated industries, advocating for social change, or simply persevering through life’s challenges, every woman’s story is valued and celebrated.
In a society rife with narrow-minded mentality, women often face scrutiny and judgment regarding their inner qualities, achievements, and contributions. Despite the strides towards progress, these archaic ideals still persist. However, amidst these challenges, Touch925 stands as a beacon of positivity, reminding women of their inherent worth beyond societal standards.
Touch925 CEO Nishit Begwani said, “I firmly believe that real shines through when we embrace our unique imperfections. Through our #ShelsEnough initiative, we empower women to share their narratives on social media. Whether it’s triumph over challenges, pursuit of passions, or impact in their communities, every story is valuable. From shattering glass ceilings in male-dominated industries to advocating for social justice, every woman’s narrative holds immense value and deserves to be honoured. Together, let’s celebrate the strength and accomplishments of women worldwide by sharing yours with the hashtag #ShelsEnough.
At Touch925, we offer something for every woman, catering to different styles, preferences, and occasions. Our collections, such as the Swan Serenade Necklace and the Amethyst Twilight Trio Set from our Shades of Persona collection, are designed to capture the essence of self-expression and reflection. Each piece of jewellery serves as a symbol of empowerment, reminding women of their worth and the strength they carry within. It’s not just about adorning oneself with beautiful accessories; it’s about wearing a piece of confidence and resilience.
In addition to its commitment to style and elegance, Touch925 also prioritizes quality craftsmanship and affordability. Each piece is meticulously crafted from pure 92.5 sterling silver, ensuring durability, longevity, and timeless allure.
As we enter a new era of inclusivity and empowerment, Touch925 remains steadfast in its mission to redefine premium as accessible and inclusive. We invite women everywhere to shine bright and embrace their perfect imperfections with Touch925.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
