GECs
Sab TV to spook you with Pritam, Pyaare Aur Woh
MUMBAI: If there’s somethin’ strange in your neighborhood. Who ya gonna call (ghostbusters). Remember these famous lines from a popular TV series called Ghostbusters?
If you do, then you will see an uncanny resemblance with a new horror comedy show called Pritam, Pyaare Aur Woh. The show which promises to be a rib-tickling delight along with a few spooks & scares will debut on Sab TV at 7:30pm on 3 March.
In a completely new treatment to the subject of ghosts, something that has captivated the psyche for generations across the country, the show, revolves around two endearing brothers Pritam, played by Siddharth Sagar and Pyaare, portrayed by Prasad Barve, who accidentally and unknowingly, get famous, solving ghost buster cases.
Speaking about Pritam Pyaare Aur Woh, SabTV senior EVP and business head Anooj Kapoor said, “We have made Horror Comedy before & it had been very successful for us. There is a strong recall for this genre and hence we decided to bring this genre back on air in an all new & contemporary treatment. Pritam & Pyaare are all set to be India’s favorite Ghost Busters!”
In the show, Pritam & Pyaare, solve a ghost buster case accidentally, at the first instance and earn appreciation for it. Taking that seriously, they then setup a laboratory where they research & create useless yet unique gadgets to solve cases involving ghosts, which though are actually of no use in trapping ghosts. However, incidents happen accidentally and the cases get solved even when their gadgets fail or are forgotten at home, which only get Pritam and Pyaare to think that this has happened because of them & their favorite gadgets!
Other actors in the show are Tiku Talsania, Parineeta Bothakur, Tapasya Daljeet Soundh and Rajesh Kumar as the vampire ‘Dara Koyla’, a tall, lean, aristocratic- looking ghost, who speaks with immaculate dignity.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
