MAM
IAA announces winners of the “2nd edition the IAA Leadership Awards”
MUMBAI: The much-anticipated second edition of the IAA Leadership Awards honouring the best of the best was held at Grand Hyatt in Mumbai on Saturday. The gala event witnessed the presence of the who’s who of the Marketing, Advertising and Media industry as they competed against each other to win the coveted awards.
The second edition of the IAA Leadership Awards brought together professionals across industries under one roof while rewarding those whose hardwork had brought brands to the limelight while making them the talking point for the nation at large.
Chief Guest, Manish Tewari who could not be present at the event, in a special audio-visual said, “The IAA Leadership Awards have always received profound appreciation in the industry. They recognize creativity on a large extent which eventually adds to being a source of inspiration. I would like to congratulate all the winners as well as the nominees – each of them has been instrumental in creating a huge difference in the marketing industry. May their future see them rise to even greater heights!”
Speaking on the occasion Srinivasan Swamy, President IAA India and VP-development, IAA Asia Pacific, and chairman, RK Swamy BBDO said, “While Management is about doing things right, leadership is about doing the right things; Today I would like to extend my heartfelt congratulations to all the winners who have outdone themselves this year as well as every nominee for showing what leadership means. I am glad to see another successful year at the event this year and look forward to many more years to come.”
This year’s edition of the IAA Leadership Awards was presented by leading General Entertainment Channel, COLORS. Speaking about this initiative, Raj Nayak, CEO – COLORS said, “To recognize, encourage and celebrate excellence in leadership – that is what we have done at the IAA, a vibrant association which I have had the opportunity to lead. I would like to thank IAA for giving us the honour to be associated with this event, and congratulate the winners for their outstanding contribution towards the growth of the industry. We look forward to growing this association with the IAA year-on-year and applaud the hardwork of individuals on this national platform.”
The very successful awards night saw winners emerge from across 21 unique categories:
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Brands
IICT partners with Gativedhi to bring studio production tools to students
New MoU lets students explore AI-driven production pipelines for AVGC-XR
MUMBAI: The Indian Institute of Creative Technologies (IICT) has teamed up with Gativedhi Technologies to give students a front-row seat to modern studio production. The collaboration will integrate Gativedhi’s AI-powered production intelligence platform, Shotrack, into academic programmes, letting students experience the workflow systems used by animation, VFX and gaming studios.
Under the MoU, faculty, students and researchers will get hands-on access to Shotrack through beta programmes, pilot deployments and academic evaluations. This will allow them to explore simulated production pipelines, understand asset management, track tasks and monitor schedules, essentially seeing how complex projects come together behind the scenes.
Shotrack is designed to tackle a key industry challenge: when multiple studios work on the same project, differing internal systems often create bottlenecks, slow approvals and complicate version control. The platform provides a unified production environment, enabling smoother collaboration across distributed teams while generating operational insights and predictive analytics to optimise crew allocation, forecast schedule risks and manage costs.
The collaboration also opens doors to Gativedhi’s wider ecosystem. Upcoming tools include StudioTrack, for studio operations management covering budgeting, recruitment and IT infrastructure, and WorkTrack, which measures workflow efficiency and team productivity across industries.
IICT plans to embed these tools into programmes covering animation pipelines, VFX workflows, gaming production and media project management. Students will also benefit from guest lectures, masterclasses, workshops, internships and research projects that connect academic learning with real-world studio practices.
IICT CEO Vishwas Deoskar, said the partnership provides “An environment where production pipeline tools can be explored, tested and refined while students gain insight into how large-scale productions are organised.”
Gativedhi Technologies founder & CEO Senthil Kumar added, “This collaboration introduces students to real-world studio management tools and helps us improve our platform with academic feedback.”
With Shotrack in classrooms, India’s future animators, VFX artists and gaming producers will get a taste of studio life long before they step into one.
