Brands
This Women’s Day, #SnapOutofIt with Tanishq
MUMBAI: Today, women are increasingly walking the tightrope between home and career, handling everything from household chores to boardroom meetings with consummate ease. No wonder, they’re left with little or no time to themselves, which is why, ahead of Women’s Day on 8 March, Tanishq, Tata Group’s jewellery brand, has decided to play Santa and gift these superwomen some much-needed ‘me time’.
Mia, Tanishq’s contemporary line of work-wear jewellery, has launched a digital campaign called #SnapOutofIt, which, as the name suggests, offers women an opportunity to break free from their punishing everyday routine while allowing them to explore their creative side.
“In the light of long working hours, deadlines, meetings and commitments at home, taking time off for themselves is a luxury which isn’t enjoyed by most working women today. Keeping this in mind, the #SnapOutOfIt campaign calls for creative and fun entries from working women, who have one opportunity to convince the brand why they deserve a chance to snap out of their everyday hassles and routine they have to follow,” says Titan Company jewellery division GM marketing Deepika Tewari.
The campaign is active on its own official website, facebook, twitter and YouTube and has been conceptualised by digital agency, Interactive Avenue.
So far, it has recorded over 150 entries from women across Delhi, Mumbai and Bangalore. Some of the entries read: #SnapOutOflt to get rid of my moody boss n foody hubby, bored of tight deadlines and right timelines, fed up of extra tensions at both home and office so forget actually who I am and my mom-in-law asks me to dress up every day like actresses from saas-bahu TV soaps, among others.
Earlier campaigns around Women’s Day like ‘I Am Not You’ and ‘I Am Courage’ celebrated women power while #SnapOutOflt has a fun element attached to it. “This year, Mia wants women to celebrate their day with fun. With #SnapOutOfIt, Mia – as a mark of respect to the numerous roles a woman takes on – is looking to make this day super-special and fun with activities like para-motoring in Delhi, a vineyard tour in Bangalore, and yacht hunting in Mumbai on 8 March,” says Tewari.
“This year’s approach to Women’s Day is very different. The winning entries will have to be witty, funny, and most convincing. In keeping with the brand’s personality of light-weight daily work-wear jewellery, Mia wants participants to really have fun with their submissions.”
Mia by Tanishq takes pride in being an extension of a woman’s personality. “Mia by Tanishq has been at the forefront when it comes to celebrating women. This contemporary line was launched in 2011 for women on the go, who are engaged in various professions and have a well-established ensemble of accessories, unfortunately, excluding jewellery. Mia as a brand has always regaled women with interesting designs, concepts and campaigns like ‘My Expression’, ‘Love Appraisal’ and so on. With us, it is Women’s Day every day,” Tewari signs off.
Brands
Uidai partners with Google to help users locate Aadhaar centres
Verified Aadhaar centres to appear on Maps with services and access info
MUMBAI: Finding an Aadhaar centre may soon be as easy as finding your favourite café. In a move aimed at making public services more accessible, the Unique Identification Authority of India has partnered with Google to display authorised Aadhaar centres on Google Maps. The feature, expected to roll out in the coming months, will allow residents to locate verified centres quickly and confidently.
More than 60,000 Aadhaar centres, including state of the art Aadhaar Seva Kendras, will be mapped. When users search on Google Maps, they will be directed to authorised facilities rather than unverified listings, helping curb misinformation and confusion.
The listings will do more than drop a pin. Users will be able to see the nature of services offered at each centre, whether it is adult enrolment, child enrolment, or limited to address and mobile number updates. Details such as operating hours, parking availability and divyang friendly infrastructure will also be shown wherever applicable.
Uidai CEO Bhuvnesh Kumar, said the collaboration is part of the authority’s continued effort to improve ease of living for Aadhaar holders by making authorised centres simpler and faster to navigate.
The partnership will deepen in its next phase, with Uidai using Google Business Profile to manage information and respond directly to public feedback. Looking ahead, the two organisations are also exploring the option of enabling appointment bookings through the Google Maps interface, potentially allowing residents to plan their visits with greater efficiency.
Google India country head, strategic partnerships Roli Agarwal, said integrating verified Aadhaar centres would help millions access trusted services with confidence, bringing essential government infrastructure closer to the people who need it most.
If all goes to plan, a routine Aadhaar update may soon begin not with a queue, but with a search bar.
