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Haresh Nayak takes charge as regional head, Posterscope
MUMBAI: Haresh Nayak has been appointed as the regional director for out-of-home (OOH) specialist Posterscope in Asia Pacisic by Dentsu Aegis Network.
Nayak will report to global CEO Annie Rickard and Ashish Bhasin, who will take on the role of chairman of Posterscope and PSLive Asia Pacific, along with his other responsibilities as chairman and CEO, Dentsu Aegis Network south Asia.
As managing director of Posterscope India, Nayak built it from a start-up to a market leading player in just six years, and a significant profit contributor to the Group’s Indian business. He will continue with his responsibilities in India, but will work across the region to ensure Posterscope has a consistent proposition with market leading products and a maximised trading position.
On his new role, Posterscope Asia Pacific regional director Nayak said, “I am extremely delighted to take on this role. Posterscope in the region has a strong presence and I am looking forward to building on this and offering clients specialized and differentiated out-of-home offerings.”
Dentsu Aegis Network Asia Pacific CEO Nick Waters said, “Haresh has a proven track record of success in his home market of India. He’ll now work to drive growth and continue innovating out-of-home for our clients across the region and I look forward to seeing how the business develops under his management.”
“Posterscope is a real driver for the business in India and the appointment of Haresh to the role of Regional Director is a really positive step for the brand. Working closely with Haresh, we aim to really maximise our specialist advice and products to give great value to our clients,” added Posterscope and PSLive Asia Pacific chairman and Dentsu Aegis Network South Asia chairman & CEO, Ashish Bhasin.
Nayak has spent over 15 years in the OOH and media industry and has broad experience in OOH, retail, research and management. He started his career at Prime Outdoors (a division of Primetime-IP Media Services). Prior to joining Posterscope India, he held the position of Business Director and National Buying Head at Aaren Initiative. Under his leadership, Posterscope Group launched Posterscope India in 2008.
MAM
BLS International launches #VisaReady campaign to guide applicants
Initiative targets visa myths, delays and rejections with practical guidance
MUMBAI: Visa woes may soon meet their match because paperwork, it seems, is finally getting a user manual. BLS International has rolled out a new awareness drive, #VisaReadyWithBLSInternational, aimed at simplifying the often confusing visa application process and reducing delays caused by misinformation and incomplete documentation. The campaign, led across social media platforms, zeroes in on a long-standing pain point for travellers: lack of clarity around procedures, timelines and requirements. By offering step-by-step guidance, documentation checklists and clear Dos and Don’ts, the initiative attempts to turn what is typically a stressful process into a more predictable one.
At its core, the campaign also seeks to bust common myths that frequently derail applications issues that often lead to avoidable rejections or last-minute complications. The idea is to equip applicants with practical, actionable insights so they can plan better and submit stronger applications within expected timelines.
The push will not remain limited to digital channels. BLS International plans to extend the initiative across its Visa Application Centres globally, reinforcing awareness at key touchpoints where applicants engage with the process.
BLS International joint managing director Shikhar Aggarwal framed the campaign as more than a communication exercise, emphasising the company’s attempt to embed guidance and preparedness into every stage of the applicant journey.
Operating in over 70 countries and working with more than 46 client governments including embassies, consulates and diplomatic missions, the company has built a sizeable footprint in visa and consular services. With this campaign, it is now leaning into education as much as execution, signalling that in the world of visas, clarity might just be the new currency.
