International
2nd BAFTA Film Talent Showcase in NY, LA
MUMBAI: The British Academy of Film and Television Arts (BAFTA) has today announced that it will profile BAFTA-winning director Amma Asante (A Way of Life, Belle) in April at the first of this year’s ‘Brits to Watch: The Screenings’, a series of showcase events hosted by BAFTA in New York and Los Angeles, in partnership with British Council, that introduce outstanding British film talent to the US film industry.
On Tuesday 1 April in New York, and on Thursday 3 April in Los Angeles, director Amma Asante will be introduced at a screening of her second feature film Belle, which premiered at the 2013 Toronto International Film Festival to strong reviews, and opened this year’s Palm Springs International Film Festival. Belle is inspired by the true story of a mixed race girl raised as an aristocratic Lady in England around the time of the abolition of slavery. The film will be released by Fox Searchlight in the US on Friday 2 May, and in the UK on Friday 13 June.
In 2005, BAFTA awarded Asante the Carl Foreman Award for the Most Promising Newcomer for her debut film A Way of Life. She was also named Best Director – Drama at the BAFTA Cymru Awards in Wales in the same year.
At each ‘Brits to Watch: The Screenings’ event, a British actor, director, writer or producer who shows great promise presents a sample of recent work to an exclusive audience of film industry professionals. BAFTA also arranges a number of follow-up meetings for the individuals to meet with key industry figures in both cities.
Amanda Berry OBE, Chief Executive of BAFTA exclaimed his delight on continuing our ‘Brits to Watch’ activity in 2014. Three years ago, with the support of The Duke and Duchess of Cambridge, he launched their very first ‘Brits to Watch’ event in Los Angeles. Since then, BAFTA introduced a range of activity to support up-and-coming British talent and, now in its second year, ‘Brits to Watch: The Screenings’ – a strand that BAFTA is uniquely placed to deliver – introduces British rising stars to the US film industry. “I am thrilled that Amma Asante, a very talented film maker, and a BAFTA winner – is our next ‘Brit to Watch’.”
Nigel Daly, Chairman of BAFTA Los Angeles, added: “The Brits to Watch: The Screenings series is central to BAFTA’s mission, and here in Los Angeles we are in a privileged position to offer a platform for the best British talents as they break through to the US marketplace. There is a long tradition of talent exchange between the US and UK, and we are honored to showcase the new generation of talents and support Amma as she furthers her career in the US.”
Charles Tremayne, Chairman of BAFTA New York, added: “This is the second year of our Brits to Watch: The Screenings program in New York and we are delighted that we have been able to bring such talented up and coming individuals to showcase their considerable work in America. It’s a vital role for BAFTA as New York is clearly where Britain meets America so it’s even more important that we continue to encourage directors, producers, writers and actors from both sides of the pond to work together to create excellence in a truly globalized entertainment world.”
Briony Hanson, Director of Film at British Council, said: “British Council is delighted to be continuing the series by showcasing the talents of Amma Asante. She’s a perfect fit for the programme having made a hugely confident second feature in Belle which marries a traditional view of British Cinema – period drama and a top notch cast – with a very unusual and surprising story. We really look forward to helping her connect with the US industry during her visit.”
The first ‘Brits to Watch: The Screenings’ events took place in 2013 with BAFTA-nominated directors Clio Barnard (The Selfish Giant) and Richard Laxton (Burton and Taylor). As a result of their trips, Barnard has secured US representation with The Gersh Agency and is in contact with a number of US producers about future projects, while Laxton is in talks on a number of US projects, one of which is expected to be announced imminently.
The series builds on the legacy of BAFTA’s 2011 ‘Brits to Watch’ initiative supported by Their Royal Highnesses The Duke and Duchess of Cambridge, at which BAFTA introduced 42 promising British newcomers to leading figures in the US film, television and games industries at a black-tie gala event in Los Angeles. It is endorsed by ‘Friends of Brits to Watch: The Screenings’, a high-profile group of film professionals including: actors Damian Lewis (Homeland) Tom Hiddleston (Avengers Assemble, Midnight in Paris), Andrea Riseborough (Shadow Dancer, Brighton Rock), Simon Pegg(Star Trek, The Adventures of Tintin: The Secret of the Unicorn), Alice Eve (Star Trek Into Darkness, Men in Black 3) and Sienna Miller (The Girl, Interview), Rebecca Hall (Parade’s End, Vicky Christina Barcelona) and David Harewood (Homeland, Blood Diamond); director Edgar Wright (Shaun of the Dead, Scott Pilgrim vs. the World); screenwriter John Logan (Skyfall, Hugo, The Aviator); and writer, director and producer Armando Iannucci (Veep, In The Loop).
International
Moskino and Bollywood: Moscow Film Cluster and Film City Mumbai signed a cooperation agreement
Moscow Film Cluster has signed a cooperation agreement with Film City Mumbai. The parties agreed to cooperate in developing the film industry, promoting shooting locations and supporting filmmakers.
The memorandum was signed on the sidelines of the India International Film Tourism (IIFTC) Conclave in Mumbai. At this forum, the Moscow Film Cluster presented Moscow’s opportunities for film shooting, including infrastructure projects such as Film City Moskino and Film Factory. Special attention was paid to the Moscow rebate system – up to 45% – and the co-production development.
Memorandum of Understanding between the Film City and Moscow Film Cluster provides for the establishment and development of mutually beneficial cooperation in the film industry development, including joint promotion of shooting locations, support for filmmakers, implementation of marketing and industry events, development of incentive support measures and strengthening of economic and cultural interaction between India and Moscow.
The parties also intend to promote the development of the audiovisual sector through the exchange of experience, joint initiatives and the search for opportunities to create new industry partnerships and clusters.
Moscow Film Cluster is a major city initiative led by Moscow Mayor Sergei Sobyanin to develop the capital into a global cinema hub. It brings together key production infrastructure – such as the Moskino Film Сity, Film Factory and Gorky Film Studio – along with the Film Commission, digital platform and cinema chain to streamline shooting, support productions and attract international filmmaking to Moscow.
Also, Moscow offers a rebate of up to 45%: 30% as direct production cost compensation, up to 15% for visa and accommodation support. The Moscow Image Grant provides up to $255,000 for films showcasing iconic city views.
The Moscow Film Cluster booth attracted considerable attention from Indian producers and studios. Over 80 business meetings were held, including those with major Indian companies.
One of the booth guests was the famous Indian actress Khushboo Sundar, known to Soviet and Russian audiences for her role in My Soul and considered the leading star of Tamil cinema, in whose honor one of the local temples was even built. Prithul Kumar, representative of the Indian Ministry of Information and Broadcasting and one of the officials responsible for regulating the film industry in the country, also expressed interest in the development of the Moscow Film Cluster.
One of the highlights of the India International Film Tourism Conclave was the awarding of The Greatest of All Time in the For Cinematic Excellence category. The movie was shot in Moscow. The jury members noted the project’s contribution to the development of tourism.
The shooting of The Greatest of All Time AGS by Entertainment was organized with the assistance of the Moscow Film Cluster and the Moscow Film Commission and took place in April 2024 on the streets of Moscow. The scenes were shot in such famous locations as Patriarch Bridge, Teatralnaya Square, Manezhnaya Square, Kazarmenny Lane, Podsosensky Lane, Nikolskaya Street and one of the festival venues of Moscow Seasons.
The Greatest of All Time became a landmark event in Indian box office history. It ranked fourth in box office earnings among all movies released in India in 2024 and is one of the most successful Tamil-language movies in history.
At the same time, the shooting of another joint Russian-Indian movie started at the Moskino Film City in Moscow. A film project dedicated to badminton became one of the first participants in the Moscow rebate program.
A project by Smena & WISH Media (Russia) and Kartina Entertainment And Sports Private Limited (India) will tell the story of a badminton player who travels to India with the Russian national team to compete in a tournament. Russian viewers will see for the first time the scale of sporting competitions in Asia, where badminton is a cult sport and draws packed stands of fans.
The agreement on the joint production of the Smash movie was signed st the Moscow International Film Week in August 2025. And as Moscow Mayor Sergei Sobyanin said, a rebate application was also submitted at that time to reimburse part of the costs incurred during the shooting process in the Russian capital.
