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Priyanka Chopra to continue as Nikon ambassador

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NEW DELHI: Nikon India wants to continue with actor Priyanka Chopra as its brand ambassador as she reaches out to the youth, who are the greatest users of new and inexpensive cameras as well as to family audiences.

 

Speaking on the sidelines of the launch of its latest offerings – Nikon D4S and the Nikon D3300, Nikon India Vice-President – Imaging Sajjan Kumar said that the group will shortly come out with a new television commercial for the new series, which will again feature Piggy Chops.

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He told indiantelevision.com that Nikon had set aside Rs 120 crore for marketing and advertising, which was the same as in the previous year. This included press meets, TVCs, hoardings and advertisements in the print medium and so on.

 

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It also included workshops by Nikon School, he said, adding that Nikon at present had 93 service centres in the country.

 

The D-SLR series was unveiled by renowned photographer Raghu Rai who said he had commenced his career as a cameraperson with a Nikon camera and had remained faithful to the brand. Even when he tried other brand, he always came back to Nikon.

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The two series were released in the presence of Nikon India Managing Director Hiroshi Takashina and Nikon Communications General Manager – Corporate Communications Bo Kajiwara.

 

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With the introduction of latest D-SLR cameras, Takashima said Nikon continues to push the boundaries of professional image quality, speed and features. Nikon’s Flagship D-SLRs symbolises the evolution of a masterpiece, reinforcing Nikon as the choice for amateurs, photo enthusiasts and professional photographers.

 

He added that the D-SLR camera business “has become more successful than ever with over 20 per cent growth over the last year. With these latest offerings in the D-SLR range, our aim is to enliven the basic principles of trustworthiness and creativity that Nikon as a brand stands for.”

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Nikon D4S will be available in the market from the end of this month at a maximum price of Rs 419,950. The model is available in Black colour. The sale of Nikon D3300 has started from February 2014 and it is available in Black, Grey and Red at an MRP of Nikon D3300 with D-ZOOM KIT (AF-S 18-55mm VRII + AF-S 55-200mm VR Kit Lenses) – Rs 46,950, Nikon D3300 with AF-S 18-55mm VRII Kit – Rs 37,950, and Nikon D3300 Body Only- Rs 32,450.

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Brands

Reliance Retail FY26 revenue rises 11.8 Per Cent to Rs 3.7 lakh crore

Q4 revenue up 11.1 Per Cent, hyperlocal orders surge 4x, PAT steady

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MUMBAI: Reliance Retail isn’t just ringing up sales, it’s ringing doorbells faster than ever. Reliance Retail Ventures Limited (RRVL) reported a steady FY26 performance, with growth powered by store expansion, a sharp surge in hyperlocal commerce, and consistent traction across grocery, fashion and jewellery. For the full year, revenue rose 11.8 per cent year-on-year to Rs 3,70,026 crore. In the January–March quarter, revenue from operations climbed 11.1 per cent to Rs 87,344 crore, up from Rs 78,622 crore a year earlier.

Operating performance remained stable, with Q4 EBITDA inching up 3.1 per cent YoY to Rs 6,921 crore from Rs 6,711 crore. However, quarterly profit after tax held steady at Rs 3,563 crore. For the full fiscal, PAT grew 11.7 per cent to Rs 13,842 crore.

Expansion remained a key lever. RRVL added 1,564 new stores during FY26, while simultaneously scaling its digital and hyperlocal commerce play. The latter emerged as a standout, with daily orders surging more than fourfold year-on-year in Q4, underlining a clear shift towards faster, localised fulfilment.

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In grocery, large-format stores maintained momentum, aided by festive demand and the expansion of Smart Bazaar, which crossed 1,000 stores. Promotional campaigns such as ‘Full Paisa Vasool’ delivered record results, with sales rising 26 per cent YoY.

Digital commerce also picked up pace. JioMart added 5.8 million new users in Q4, nearly doubling its registered base year-on-year. Hyperlocal orders grew 29 per cent sequentially and over 300 per cent annually during the quarter.

Fashion and lifestyle saw steady traction. Ajio recorded a 23 per cent YoY rise in average bill value, while fast-fashion platform Shein crossed 11 million app installs, scaling rapidly with expanding product lines.

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The jewellery business added further shine, with average bill value jumping 53 per cent YoY, largely driven by rising gold prices and sustained consumer demand.

Commenting on the shift, RRVL executive director Isha Ambani said hyperlocal commerce has become a structural growth driver, with orders rising more than fourfold over the year.

Looking ahead to FY27, the company is betting on technology to deepen engagement. The focus, Ambani noted, will be on AI-led merchandising, sharper pricing strategies and disciplined execution turning scale into sustained customer value.

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In short, the carts are fuller, the clicks are quicker, and the next phase looks less about reach and more about precision.

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