MAM
Ipsos launches InnoExplorer
Mumbai: Ipsos, one of the world’s leading market research companies, powers its suite of innovation solutions with generative AI, enhancing the speed and success rate of innovations.
As part of Ipsos’ journey to augment every stage of the product lifecycle with artificial intelligence, Ipsos is pleased to launch InnoExplorer, a game-changing capability, which has been proven to accelerate innovation cycles from months to days and improve success rates with plus nine per cent higher trial potential for new concepts and plus ten per cent overall liking for new products.
With the power of generative and analytical AI, InnoExplorer enables business leaders, marketers, and research professionals to quickly generate new ideas, concepts, products, and packages, directly from consumers’ unmet needs and accurately predict their potential.
Ipsos’ global service line leader for innovation & product development Virginia Weil has stated: “Grounded in Ipsos’ high-quality data sets, prompt engineering and data science, InnoExplorer represents a new frontier in innovation development – where clients can bring more curiosity, creativity and rigor into their innovation process with the confidence to go further.”
Given the critical role that data plays in training AI models, InnoExplorer is built on unique generative and analytical AI models designed to continuously reflect consumers’ evolving expectations, with:
. High-quality data sets from Ipsos’ vast consumer databases of 150,000 plus concepts and six plus million verbatims.
. Authentic consumer data that is relevant to the product category, representative of the target audience and traceable to avoid hallucinations.
. Tailored prompts, engineered with over 40 years of innovation know-how at every stage of product development.
The solution is readily available in over 90 markets worldwide, with plans for further product enhancements through an agile platform.
MAM
Raymond Lifestyle appoints Kalpana Singh as CMO
20-year HUL veteran to lead marketing and brand growth from 5 March 2026.
MUMBAI: Raymond Lifestyle just stitched a marketing masterstroke because when your profits are feeling the pinch, you bring in someone who knows how to make brands irresistible. Raymond Lifestyle Limited has appointed Kalpana Singh as chief marketing officer (CMO), effective 5 March 2026. She will report to the CEO and join the senior management team, leading marketing strategy, brand development and customer engagement across the company’s fashion and lifestyle portfolio.
Singh brings 20 years of experience in brand building, consumer insights and category strategy, largely from Hindustan Unilever Limited (HUL). Most recently she served as marketing director at HUL, driving integrated campaigns to strengthen brand positioning and customer engagement. Her earlier roles at HUL included Personal Care Business Group Director for the Middle East, Turkey and North Africa region, and Brand Development Director for the Middle East, North Africa, Russia and Turkey. She holds a Master of Arts in Sociology from Jawaharlal Nehru University.
The appointment arrives as Raymond Lifestyle navigates a challenging quarter. Consolidated net profit fell 33 per cent year-on-year to Rs 42.86 crore in Q3 FY26 (from Rs 64 crore in Q3 FY25) and dropped 44 per cent sequentially from Rs 75 crore in Q2 FY26. The company cited headwinds in its international business, particularly garmenting and B2B exports, due to higher US tariffs causing deferred orders and margin pressure.
The company is focusing on brand repositioning, innovation in marketing and deeper consumer connections to support growth in India’s fashion and lifestyle market.
In an industry where every thread counts, Raymond Lifestyle isn’t just adding a CMO, it’s weaving fresh vision into the fabric, hoping the right marketing stitch turns the tide one campaign at a time.
