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McDonald’s, the marketer of the year
MUMBAI: Winning a Cannes Lions is every brands and agency’s ultimate vision. And, for McDonald’s it has been a common phenomenon.
Since 1979, it has won 77 Lions and this year, it has been made the Marketer of the Year by Cannes Lions International Festival of Creativity.
The award is presented to ‘brands that have distinguished themselves by inspiring innovative marketing of their products worldwide across multiple platforms and who embrace and encourage creativity in their brand communications produced by their agencies’.
Lions Festivals CEO Philip Thomas said, “McDonald’s consistently places creativity at the heart of its advertising and communications, and that has resulted in the brand receiving many Lions at the Cannes Festival. McDonald’s and its agencies have taken creative risks to produce meaningful work, and they see award-winning content earning higher returns – a success story that will, we hope, inspire other brands. We look forward to congratulating the team from McDonald’s by presenting this very important Creative Marketer of the Year Award in Cannes.”
The award will be presented to McDonald’s on 21 June in the Palais des Festivals, Cannes, France.
McDonald’s senior executive vice president and global chief brand officer Steve Easterbrook says, “McDonald’s is honoured to be named Creative Marketer of the Year. This award recognises the enduring and inspiring relationships we have with our agencies around the world. It’s a nod to our creative heritage and the power of the brand to connect with customers around the world with a local accent. Our restless energy moves us to uncover new ideas, and pursue excellence in insight, positioning, idea and craft. The honour of winning Creative Marketer of the Year at Cannes Lions recognises the hard work of many people throughout the McDonald’s system.”
Last year, the award was presented to Coca-Cola.
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Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
