Brands
Slice introduces Nayanthara as the newest face of the brand
Mumbai: Making waves in the summer of 2024, Slice has made a blockbuster announcement with the appointment of the iconic actress Nayanthara as its latest brand ambassador. With Nayanthara on board, Slice aims to strengthen its connection with audiences, reaffirming its status as the leading beverage for mango enthusiasts.
Over the years, Slice has cemented its place in households across the country for being the perfect and closest equivalent to quenching your mango cravings. On the other hand, Nayanthara has cemented her spot as one of the most critically acclaimed actresses in Indian cinema, fondly known as ‘lady superstar’. With a promise to add more fun and excitement to the summer season, Slice continues to be the front-runner with this new association and enticing storytelling as the brand is set to unveil a new campaign later this summer.
Sharing her excitement on coming on board as Slice’s new face, actor Nayanthara said, “I am thrilled to be a part of the Slice family and contribute to the legacy of this iconic brand. Known for its memorable campaigns, I am eager to be a part of the brand’s upcoming projects. I hope the new campaign immerses my fans in the delightful world of Slice in a unique and captivating way.”
Speaking on the association, PepsiCo India, Slice and Tropicana, associate director Anuj Goyal said, “We are delighted to welcome Nayanthara to the Slice family and are positive that her wide appeal that cuts through masses will further help build the brands connect with our core consumers. Both Slice and Nayanthara have entertained families and brought people together in an endearing manner. We hope this magic continues with new film as well and it will be loved by everyone.”
This association for Slice has been facilitated by Frameworks Entertainment.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
