Music and Youth
Zing sings a new tune
MUMBAI: Zing, the music channel from Zee Entertainment, has undergone a complete change in look and strategy for the fourth time starting 1 April, since its inception in 1997.
With the new rebranding, the channel aims to strengthen its position in the 15-24 year olds by adding fresh music and new fiction content to the current programming. The new positioning is targeted at strengthening Zing’s position in the minds of the youth.
The channel was revamped earlier as Zee Muzic and Music Asia. However, explaining the rationale behind the new positioning, ZEE Niche Channels EVP & business head Anurag Bedi said, “Today’s youth believe in living out loud. They believe in carving their own niche and learning from their own experiences instead of relying on others. They would rather make their own mistake and learn from that than not follow their heart. This is exactly what we would like to reiterate through our positioning. We want them to live with a zing, to live ‘ekdum’ awesome!”
In terms on content, Zing now plans to venture into the space of fiction shows. According to the statement released earlier, these shows are set to epitomise the spirit and lifestyle of the youth across the country. The first show will be launched in the month of May and will be in line with the channel’s new positioning. An hourly block of content will be created, which will be increased as the year progresses. Apart from that, a refreshed library of Bollywood music will be interspersed with the existing programming.
The channel has also tied up with the film 2 States and has roped in the lead pair Alia Bhatt & Arjun Kapoor for a promotional video. The channel, with its all new avatar and promising new fiction shows will keep the youth hooked and wanting more.
MUMBAI: Mumbai is about to witness something it has never seen before. The Global Youth Festival arrives on 6-7 December at Jio World Garden with 15,000 attendees and 60-plus experiences sprawled across six sprawling arenas. On its sixth edition, this is no ordinary jamboree—it is a carefully orchestrated collision of wellness, adventure, arts, music, yoga and social change.
Chief Minister of Maharashtra Devendra Fadnavis will throw open the proceedings with a landmark ceremony, signalling the state’s backing for a movement that has already mobilised youth across 20-plus countries and 170-plus cities. The sheer scale is staggering: 500-plus volunteers powering the machine, 600,000-plus volunteer hours logged across previous editions, and millions of lives touched annually.
The speaker roster is formidable. Diipa Büller-Khosla and Dipali Goenka, chief executive of Welspun India, will share the stage with Malaika Arora in conversations spanning leadership, creativity and culture. Union Minister for Sports and Youth Affairs Mansukhbhai Mandaviya will also attend, reinforcing GYF’s reach into the corridors of power.
But this is not mere talk. The Solaris Mainstage promises concerts from renowned Indian artists. Innerverse delivers a 360-degree LED spectacle of art, technology and sound. The Love and Care Arena houses hands-on projects spanning women’s empowerment, child education, rural upliftment and animal welfare. India’s largest outdoor sound-healing experience awaits. An inflatable obstacle course, neon drifter karts and open-sky bouldering cater to thrill-seekers.
Some have branded GYF the “Coachella of Consciousness.” Others call it “India’s Largest Sober Festival.” Spiritual visionary Pujya Gurudevshri Rakeshji, who inspired the festival, will deliver the Wisdom Masterclass. Every rupee goes to charity.
After Mumbai comes Kolkata on 14 December. New York looms next year. For one weekend in December, Mumbai becomes the epicentre of youth-driven change—and nothing will be quite the same after.
Tickets available on BookMyShow. Visit youthfestival.srmd.org or follow @globalyouthfestival on Instagram.
