Ad Campaigns
IAA exhorts youth to vote in teaser campaign
MUMBAI: The India Chapter of the International Advertising Association (IAA) has launched a teaser campaign aimed at making the first time voters exercise their franchise.
The initiative takes the form of a creative with a QR code which if scanned on a smart phone would reveal a video.
IAA president Srinivasan Swamy said,“This is yet another important initiative that shows what the communications industry can do societally. The IAA has been trying its best through various efforts to champion causes like the environment, women’s issues and now social change. The creative uses a teaser approach to communicate a very important message. I hope it will will trend virally on social media.”
Posters of this are being put up in 40 colleges across Mumbai. 10,000 newspaper supplements are being distributed at a major youth event.
LINE, a Japanese proprietary application for instant messaging on smartphones and personal computers, who have over 400 million users worldwide have agreed to spread the word to their entire India user base.
Opera Software, the makers of Opera browsers for desktop/ PCs and mobile devices has agreed to partner with IAA and will support the initiative by spreading awareness of this campaign to millions of Opera Mini users in India.
Group M, through their Dialogue Factory have created the campaign and many media houses will be carrying the it as an advertisement. It will also be sent to all IAA members to display as a poster.
Volunteer For A Better India, an NGO, has been partnering the IAA on the ground in this campaign.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
