MAM
GroupM elevates Jai Lala and Sidharth Parashar
MUMBAI: GroupM has elevated two of its senior executives of the Central Trading Group (CTG). The company elevates Sidharth Parashar as head, Pricing & Investments, and Jai Lala as head, Trading & Partnerships.
Both Lala and Parashar will report to CTG south Asia managing partner Prasanth Kumar.
Prior to his promotion, Parashar was the agency buying head for Maxus, for over five years, where he was a valued member of the leadership team, working on media mandates for brands such as Google, Nokia, Vodafone to name a few. In his new role Parashar will be responsible to facilitate and execute GroupM investment mandates across media. His key focus will be on the GroupM trading products that should continue to offer the edge to our clients. All the GroupM agency trading heads and cluster heads will now report in to Praashar.
Prior to Lala’s elevation, he was the agency trading head for Mindshare, where he worked on media mandates for clients such as Pepsi, GlaxoSmithkline, ICICI, Aditya Birla Group and Nike. Going forward Lala will be managing all trading mandates at GroupM. He will also be heading a team of all the heads across verticals: Proprietary media, DTH, Xaxis, Syndication, GME and Special projects and maximize value for our clients. He will also work closely with Parashar and the agency trading heads on delivering the maximum ROI on media investments.
Speaking on the new structure, Kumar said, “As we move into a growth phase largely driven by converging synergies across the group and driving client satisfaction it has become critical that we create more focus, especially in the area of media investment. With the development of new concepts of integrated media, merging traditional and digital media, we are also looking at reforming the way we plan our investments as a central hub. This new structure in our core function will deliver unparalleled client delight and value.”
Brands
Manindra Mohan joins CoinDCX as SVP & head – data & analytics
Former Amazon and Unacademy analytics leader to scale crypto insights
MUMBAI: India’s crypto exchange CoinDCX has appointed Manindra Mohan as SVP and head of data and analytics, bringing on board a seasoned data strategist at a time when the country’s digital asset market is entering a decisive phase.
In his new role, he will steer enterprise-wide data science, analytics and business intelligence initiatives. His mandate spans product, growth, risk and customer experience, with a clear brief to embed data-led decision-making into the company’s core as it scales across India and beyond.
Announcing the move, Mohan said he was “thrilled” to join CoinDCX, calling the Indian crypto market pivotal and ripe with opportunity. He thanked co-founders Sumit Gupta and Neeraj Khandelwal, along with Mridul Gupta, for the opportunity to help shape what he described as the future of finance.
He noted that architecting data solutions for a 24 hour global asset class presents a formidable challenge. Yet, he added, the chance to redefine financial access and drive crypto adoption “across every pin code in India” makes the task compelling.
Mohan arrives with nearly two decades of experience across technology, media and digital platforms. Before CoinDCX, he served as head of data science, analytics and BI at Carousell Group. Prior to that, he was SVP and head of analytics at Unacademy, where he built and scaled the analytics and insights function supporting product, sales, marketing and finance teams.
His earlier stints include heading analytics for Amazon prime video in India, where he oversaw data across product, acquisition, engagement and content, as well as serving as senior manager data sciences and advanced analytics at VMware and senior manager marketing and digital analytics at Dell Technologies. He began his career as senior business analyst at Cognizant, working on large scale crm and analytics implementations for global clients.
Colleagues describe Mohan as a builder of teams as much as models. From managing global analytics rollouts to leading large cross functional units, he has consistently combined statistical rigour with commercial instinct.
At CoinDCX, that blend could prove timely. As crypto exchanges navigate regulation, volatility and rising user expectations, data is no longer a back office function. It is the compass. With Mohan at the helm of analytics, CoinDCX is betting that sharper insights will translate into deeper trust and broader adoption in a market that never sleeps.
