Music and Youth
9XM’s ‘Cast your Vote & Win’ contest with 2 States
MUMBAI: 9XM, India’s popular Hindi music channel, has associated with Dharma Productions and is enticing the viewers to vote by offering them free tickets to watch the upcoming movie – 2 States. The initiative is called ‘Cast your Vote & Win contest’ is an extension to 9XM’s on-air election campaign titled Who is the idiot. As part of ‘Cast your Vote & Win contest’ 9XM has organized a special screening of the latest Bollywood film 2 States on 24th April 2014, exclusively at the IMAX Big Cinemas, Wadala at 6:45pm.
Encouraging the youth to vote and make the change, the Cast your Vote and Win contest provides the viewers and Bollywood movie buffs an opportunity to win free tickets to the latest Bollywood hit. The channel has also partnered with Big Cinema’s to promote this contest across 30 screens in Mumbai.
Speaking of this association Mr. Siddharth Kadam – Marketing Head of Dharma Productions said “We are glad to be associated with 9XM’s election initiative Cast your Vote & Win. This contest on the channel will not only promote the movie 2 States but also motivate the youth to go out and exercise their right to vote. This is a great platform to connect with the youth and motivate them.”
Commenting on this initiative Mr. Kapil Sharma, Vice President, Marketing 9X Media Pvt. Ltd said “The Cast your Vote & Win contest is an extension to our on-air campaign Who is the Idiot. The music video of Who is the Idiot has received a great response from our viewers. Our aim with this initiative is to create awareness among the people about the importance of voting and motivate them to exercise their right to vote. Like all of 9XM’s campaigns, we are engaging with them through music and humour.”
Cast your Vote and Win contest will be promoted through venue and cafeteria branding at the multiplex and through branded slides during the movies. The contest will also be promoted across 9XM and through the digital platforms like Facebook, Twitter (#whoistheidiot) and Youtube.
So ‘Dont be an idiot…Go Vote…Get counted…’
Music and Youth
TLC launches ‘World On My Plate’ with Shipra Khanna
New travel-food series premieres 29 March at 7:00 PM.
MUMBAI: Shipra Khanna just packed her bags and her flavours because when a celebrated chef takes you on a global plate tour, even the couch starts feeling like first-class. Warner Bros. Discovery India has announced the launch of World On My Plate with Shipra Khanna, a new travel and food series set to premiere on TLC on 29 March at 7:00 PM. Hosted and curated by the popular chef and television personality, the show blends food, travel and culture through an intimate and immersive lens.
Across three visually rich episodes, Shipra journeys to global destinations to explore not just what people eat, but why they eat it, uncovering the stories, traditions and human connections behind every dish. The series opens in London, weaving its iconic landmarks with diverse culinary scenes, before moving to Spain’s vineyards, olive orchards and coastal kitchens.
Warner Bros. Discovery head of advertising revenues for South Asia Tanaz Mehta said: “At TLC, our focus has always been on bringing authentic stories that reflect how people live and connect. World On My Plate builds on this by using food as a lens to explore shared traditions across geographies. We’re excited to collaborate with Chef Shipra Khanna, whose perspective brings both depth and relatability to these narratives.”
Shipra Khanna added, “Food has always been my way of connecting with people and understanding cultures. With World On My Plate, I’ve had the opportunity to step into new worlds, learn from incredible individuals, and share stories that go far beyond the plate. This show is very special to me.”
The series promises strong visual storytelling, meaningful interactions and a fresh perspective on global cuisine celebrating flavours alongside the emotions and traditions that shape them.
In a world where travel shows often feel like distant postcards, Shipra Khanna is serving up something far more personal: a passport to cultures through their kitchens, proving that the best way to understand a place is still through the plate. Tune in to World On My Plate with Shipra Khanna starting 29 March at 7:00 PM on TLC.
