MAM
Outbrain appoints Gulshan Verma to lead expansion in India
NEW DELHI: Gulshan Verma has been appointed as country manager of Outbrain India, an online content discovery platform.
In his new role he will be in charge of leading the company’s expansion in the Indian subcontinent especially in India where he will be responsible for leading the setup and growth of Outbrain.
Outbrain has seen tremendous user growth in South-east Asia and India in the last 18 months – from zero to over 800 million page views on a publisher network that has grown to over 150 strong in the same time period. Outbrain has also had success recruiting the top talent in the industry, doubling its employees over the course of the past 12 months.
Outbrain regional director SE Asia & India Anthony Hearne said, “Outbrain is the pioneer of content discovery, and we are fully committed to helping more people in India discover the most interesting, relevant and trusted content. South-east Asia and India are huge growth regions for Outbrain, so we are excited to bring Gulshan’s experience to bear to lead the charge in securing continued growth here in India.”
Verma brings to Outbrain over 15 years of experience in the digital media industry, having worked in Europe, North America and now Asia. His most recent role was with Komli Media as chief revenue officer. Prior to that, Gulshan was director of sales strategy for Yahoo! India, and before that, director of product marketing for Yahoo! search marketing in the United States.
Outbrain announced in March 2014 a multi-year strategic partnership agreement with Times Internet to bring the most interesting and personalised content recommendations possible to Times Internet readers.
MAM
Pulse launches 7th Loyalty Day with #PulseUpYourDrink campaign
Runs May 1 to 15, invites fans to create drinks, 100 winners get merchandise.
MUJMBAI: If candy had a cocktail hour, Pulse is ready to stir things up literally. The Dharampal Satyapal Group’s confectionery brand has rolled out the seventh edition of Pulse Loyalty Day, anchored by a new digital-first campaign, #PulseUpYourDrink, running from May 1 to May 15, 2026. The idea: turn a tangy candy into a creative ingredient, and let consumers do the mixing. Tapping into a growing trend of flavour experimentation, especially among Gen Z and millennials, the campaign invites fans to create mocktails and beverages using Pulse candy. The format leans heavily on user-generated content, with participants encouraged to share their creations on social media by tagging @passpass_pulse.
To kick things off, a set of chefs will introduce Pulse-inspired mocktail recipes, setting the base for fans to remix and reinterpret. Actor Mannara Chopra joins the campaign to amplify reach, signalling a continued focus on youth engagement.
The activation is designed to play out across the digital ecosystem, with nano and micro influencers driving participation and conversation. As an added incentive, 100 participants will win Pulse-branded merchandise, blending fandom with rewards.
Pulse, which has led the hard-boiled candy segment for the past nine years, is increasingly positioning itself as more than just a product leaning into culture, community and online behaviour. Loyalty Day, now in its seventh edition, has evolved into a recurring digital moment where consumers actively co-create the brand narrative.
The strategy is clear: keep the flavour familiar, but the engagement fresh. Because in today’s attention economy, even a candy needs to stay in the mix.
