Brands
Cricketer Rohit Sharma to play for Rajhans Group Real Estate
MUMBAI: The Gujarat-based real estate conglomerate, Rajhans (Desai-Jain) Group, has chosen Indian batsman Rohit Sharma as its brand ambassador.
Sharma will spearhead the company’s aggressive foray into new real estate projects and new geographies in India. The group already has an impressive presence in Gujarat, Maharashtra and Delhi and will enter Punjab and Madhya Pradesh very soon.
The group would now have the benefit of Rohit Sharma’s star power and endorsement as they usher in global and many “first-time-in-India” concepts in Real estate (residential, commercial and retail) and expand their significant presence in entertainment (targeting 100 screens by mid-2015 across India) and the hospitality sector (targeting 25 chains of restaurants by mid-2015 across India).
Rajhans (Desai-Jain) Groups chairman Jayesh Desai stated: “We are thrilled with this association with Rohit Sharma – the rising young star of Indian cricket. I have always believed that the power and boundless energy of youth fuels growth and success. We wish to always be a young, agile company – because only as a youngster does the world and the future seem full of possibilities. Rohit, for me, epitomizes that power and motive force of youth that Rajhans believes in.”
‘I do think both Rohit and us at Rajhans are the new era in our respective fields of work – be it him in cricket or us in real estate and want to become the stalwarts of the future. And both of us want to make millions of Indians happy,’ added Rajhans realty director Sunil Jain.
“It is not just an intention – we have already begun to deliver delightful experiences and keeping our commitments. After receiving the prestigious CREDAI Award in 2012, we were recognised as the ‘Best Fully Completed Luxury Residential Project from Surat City’ by CNBC Awaaz Real Estate Awards – 2013,” he concluded
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
