Music and Youth
MUSIC F- Fatafati partners with Axe for ‘Dance Party Jhinchak’
MUMBAI: MUSIC F- Fatafati, the recently launched music channel by Royal Raj Media and Launch Pad, is set to air a new show Dance Party Jhinchak. The channel has collaborated with Hindustan Unilever’s Axe for the show, which has been designed on a similar theme as the ‘Axe Boat Party’.
Expect to see youngsters groove to the remixed Bangla music on the show. Be it by the poolside, a beach affair or retro, the property will have thematic parties shot over eight episodes which will be aired for a period of three months between 10-10.30 pm every day.
For the channel which currently holds the highest time spent viewing ratings in music channel genre in Bengal, this new property aims to set a benchmark in the Bangla music industry. This partnership will enable Hindustan Unilever to engage with a larger segment of its target audience as well as prospective consumers.
On ground activities will start from Kolkata and eventually move onto other cities as well.
Speaking about the concept of the new property, Launch Pad director Vikas Varma said, “We believe in giving a world class experience to our audiences. This new property will set a new trend in the music industry that breaks monotony and sets the rating points soaring high. The viewers will get to explore the richness of Bangla music in a very interesting way. It is going to be a good blend of music and fun.”
Taking about channel’s association with HUL’s Axe brand, Launch Pad director Probal Gaanguly said, “We are delighted to have Axe on board, as this will be a perfect platform for brand’s core target audiences. In short time, channel has gained immense popularity and we are determined to try out new things to increase engagement with our viewers and advertisers. Dance Party Jhinchak is a one of a kind property that will make Music F – Fatafati a leading music channel in the region and also open opportunities for new genres.”
The channel has launched a 360 degree marketing campaign for the new property, which includes outdoor hoardings, press ads and cantor activities across multiple locations. Music F – Fatafati is available across all cable and on digital platforms.
MUMBAI: Mumbai is about to witness something it has never seen before. The Global Youth Festival arrives on 6-7 December at Jio World Garden with 15,000 attendees and 60-plus experiences sprawled across six sprawling arenas. On its sixth edition, this is no ordinary jamboree—it is a carefully orchestrated collision of wellness, adventure, arts, music, yoga and social change.
Chief Minister of Maharashtra Devendra Fadnavis will throw open the proceedings with a landmark ceremony, signalling the state’s backing for a movement that has already mobilised youth across 20-plus countries and 170-plus cities. The sheer scale is staggering: 500-plus volunteers powering the machine, 600,000-plus volunteer hours logged across previous editions, and millions of lives touched annually.
The speaker roster is formidable. Diipa Büller-Khosla and Dipali Goenka, chief executive of Welspun India, will share the stage with Malaika Arora in conversations spanning leadership, creativity and culture. Union Minister for Sports and Youth Affairs Mansukhbhai Mandaviya will also attend, reinforcing GYF’s reach into the corridors of power.
But this is not mere talk. The Solaris Mainstage promises concerts from renowned Indian artists. Innerverse delivers a 360-degree LED spectacle of art, technology and sound. The Love and Care Arena houses hands-on projects spanning women’s empowerment, child education, rural upliftment and animal welfare. India’s largest outdoor sound-healing experience awaits. An inflatable obstacle course, neon drifter karts and open-sky bouldering cater to thrill-seekers.
Some have branded GYF the “Coachella of Consciousness.” Others call it “India’s Largest Sober Festival.” Spiritual visionary Pujya Gurudevshri Rakeshji, who inspired the festival, will deliver the Wisdom Masterclass. Every rupee goes to charity.
After Mumbai comes Kolkata on 14 December. New York looms next year. For one weekend in December, Mumbai becomes the epicentre of youth-driven change—and nothing will be quite the same after.
Tickets available on BookMyShow. Visit youthfestival.srmd.org or follow @globalyouthfestival on Instagram.
